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THE Versace fashion house launched a new monogram called La Greca. This monogram resembles a Greek key pattern, which later became the backdrop for a fashion show for Versace’s latest work.
Models effectively walk through the monogram by wearing monogrammed clothing, carrying monogrammed bags, and accessories with monogrammed jewelery. Even though it is completely monogrammed, the looks presented by the models do not cause the eye to be “confused” because the silhouettes displayed are simple and easy.
There’s a minimal hemline with a thick jacket, tone-on-tone bandage, and some really bright color moments like fuschia and fiery yellows. The models showcase the latest collection of fashion house Versace, in conjunction with the launch of a new monogram named “La Greca”. The fashion show was held virtually.
Versace, in a statement, stated that the monogram is a step in the post-pandemic business strategy to enter into a sustainable transformation from a business driven by the Versace family to a super brand under the luxury goods company, Capri Holdings, since 2018.
By being pattern-oriented, the new monogram is expected to expand Versace’s network, but some fashion protectors are unsure whether this monogram will be acceptable to authentic Versace fan fashionistas, as reported by a number of fashion media.
With the arrival of the new monogram, Versace’s target market is young people who uphold the values of empowerment, emancipation and authenticity.
Under the leadership of Donatella Versace, this fashion house embodies its authenticity in the personal story of its owner. Versace’s family values are well documented outside the bounds of fashion, in TV series and movies. Now, Versace’s challenge is to translate that family spirit into a thriving super brand. [antaranews]
