Traveltext.id

THE IMPORTANCE OF DIGITALIZATION & THE QUALITY OF HR FOR TOURISM

INCREASING human resources (HR) to digitalization is able to make creative economic actors compete and tourism in the vicinity to be more sustainable.

According to the Deputy for Digital Economy and Creative Products, the Tourism Ministry, Muhammad Neil El Himam, said that the creative economy makes human resources as the main capital in a development that starts from an idea. It is hoped that these human resources will be able to turn low-value products into products of high value and selling power.

In addition to improving the quality of human resources, Neil said digital transformation is also important in the sustainability of the creative economy and tourism, especially during the COVID-19 pandemic. This pandemic is accelerating digital transformation. Through digital platforms, many things can be done. In the tourism sector, we have tried in the last year such as interactive virtual tours.

“Digital transformation of creative economy players and MSMEs is also there, to reach the market easily. Digitization for MSMEs and the creative economy is not just putting their products in the digital realm, but how these entrepreneurs understand how to carry out effective digital promotions to attract a wider market,” he said.

The Ministry of Tourism and Creative Economy has the Bekraf Digital Entrepreneurship (BDE) Program, which is the embodiment of the Digital Transformation Strategy of Creative Business Players through incubation of capacity building and competence of creative business players in terms of utilizing information and communication technology and understanding digital entrepreneurship.

In addition, through the Gerakan Nasional Bangga Buatan Indonesia (Gernas BBI) or Proudly Made Indonesia National Movement, the government targets that in the 2021-2023 period, the target is to increase by 6.1 million digitally connected MSMEs, with a total of 30 million from 60 million MSMEs in Indonesia. Indonesia.

Neil continued, his party also created a Beli Kreatif Lokal or Buy Local Creative program which provides various trainings for MSME players and the creative economy. The first is training on attractive commercial content and helps activate MSME social media.

Then there are webinars, consulting, and assisting in financial planning, stocking, and opening lines for requests. In addition, this program assists in obtaining certificates of Intellectual Property Rights (HAKI) for 200 selected participants with support from the Directorate. Intellectual Property Facilitation.

Furthermore, promoting participants with the best performance to the Tourism Ministry cooperation programs with other parties. Finally, helping all participants get a tax leave certificate. [antaranews]