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THE Emergency implementation of restrictions on community activities (PPKM) in Java-Bali is certainly very challenging, especially for friends who are strong at Dine In, so this time Foodizz is trying to share 5 marketing & sales tips that you can take advantage of in the current Emergency PPKM conditions.
1. What do you sell?
Find out which menus are selling well, especially in online delivery, how do you find out? you can ask friends who we know are good at online delivery, or our acquaintances on Gofood or Grabfood and we can also ask direct (Quick) surveys to our consumers via WA, email, or you can call directly.
Now, from finding out this, we can develop a menu that is indeed in accordance with the needs during PPKM because it could be very different from our current core menu. For example, our core menu is coffee and croissants, during Emergency PPKM, consumers may have more buying menus to be consumed at home with family such as chicken, rice, healthy, etc. menus so we need to adjust our menu during this PPKM.
The extreme thing is, if the chicken geprek menu sells, or the healthy sandwich menu is the most sought after, well, make it today, take photos, sell tomorrow, the important thing is to survive.
2. Reach consumers with effective media
There are 2 consumers, consumers who have already bought and potential customers, both of which need to be reached if they want them to buy from us. Consumers who have already purchased this database are ideal, we can reach them immediately, for example with limited WA blast, email, or SMS blast.
How about new prospective customers? So, we need to reach them quickly and precisely, how do we do that? Use ads, Facebook and Instagram ads where when the ad appears and is clicked it will go directly to our Gofood or Grab store link, or enter our WA Business. Why the ads? Yes, because it is measurable, costs cheaper (30 thousand per day), targeted (can be set in area, general, distance and others).
Another effective media is door to door, how many facebook friends? how many Instagram friends? how many WA contacts? Invite our friends to buy in a polite way, of course, don’t be ashamed because what we are doing is halal.
How to do it? Learn to advertise or find a friend or agency that can help quickly.
3. Powerful offers
The sales are right, the ads are right and targeted, supported by budget allocations, but the offers are not good, well, it’s the same as lying, there will be no results. So, it’s important to make a powerful offer. How to?
Do I have to use a discount/buy one get one/package? Yes, it can and so far this has been proven, but be careful you have to manage costs well, as long as there is profit, that’s okay for the current situation. However, a powerful offer is not only a ‘Promo’ but also in terms of an attractive image to buy, strong copy writing, and the benefits/benefits offered.
The easiest way is to do competitor research, go to gofood and grabfood, then look at the merchants that are selling and selling well, those with high reviews, and the brands are quite well-known and widely covered, do benchmarking immediately and ATM, Observe Imitate Upgrade.
4. Alternative sales channel
It is obligatory to have several alternative sales channels, lest we depend on only 1 sales channel, for example only delivery. But for the team and KPI to be able to work on other sales channels such as: (1). Big Order, create packages to be offered in bulk, (2). WA Business, withdraw orders to WA with free shipping, (3). E-commerce, look for products that can be sold online, (4). Resellers, make products that can be resellers too, (5). Door to door, can also make a wheelbarrow around. The point is to do all the things that have the potential to generate sales, who knows in the future it will become your business model
5. Daily Evaluation
Do a daily evaluation of all the processes above, see what the results are like, review again whether there is something that needs to be changed, discontinued, upgraded, or even continued more aggressively.
The best results always require a disciplined process, creativity, and commitment. Finally, of course, after all the efforts and prayers, let’s be patient and surrender to God for all the results, rest assured that whatever the results are, this is the best for us at this time with all the wisdom behind it. [foodizz.id/blog/photo special]
