ER
THE Ascott Limited (Ascott) has launched discoverasr.com, unifying its separate brand websites on one single global online travel booking platform. discoverasr.com provides guests with one-stop access to Ascott’s more than 400 serviced apartments, coliving spaces and hotels with a total of about 77,000 units, across more than 130 cities in over 30 countries.
According to Ms. Tan Bee Leng, Managing Director, Brand & Marketing, The Ascott Limited, said this includes more than 10,000 units across 61 properties under TAUZIA Hotel Management (TAUZIA), which are available for the first time on Ascott’s online booking platform.
“The new discoverasr.com features Ascott’s 14 award-winning lodging brands, namely Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP! With a cleaner and more intuitive user experience, guests can easily find their home away from home with Ascott as they discover their next travel destination,” she said.
Ms. Tan Bee leng explained as part of Ascott’s ongoing digital transformation to support our fast-expanding business and to improve our guest experience, we are leveraging Ascott Star Rewards (ASR) to unify our brands on one single global online travel booking platform.
“The addition of the TAUZIA room inventory onto discoverasr.com and the conversion of the members from TAUZIA’s loyalty program to ASR members are major boosts to our digital transformation journey,” she added.
Guests will also be able to take advantage of about 70 ongoing promotions in the ‘Featured Offers’ section to save on their next stay. The ‘City Destination’ feature will also help guests to plan their next trip. To help guests in selecting their accommodation of choice, they can now view guest reviews on the property.
“We look forward to reaping greater marketing synergies, onboarding new properties more easily and widening our online and loyalty offerings as we continue to grow our portfolio. discoverasr.com and ASR are two of our most important direct-to-customer touchpoints, set to strategically position Ascott to capture market share not only when travel rebounds, but also beyond,” she noted.
To celebrate the launch of discoverasr.com, Ascott will kickstart its ‘The Traveller’s Discovery’ campaign to reward ASR members. This is the first time Ascott is issuing non-fungible tokens (NFTs), which are cryptographic assets on blockchain that provide proof of ownership and scarcity for digital content. NFTs have gained tremendous popularity in recent months, amid headlines about digital artworks breaking records at auctions and surging sales volumes.
“The campaign will also feature a weekly flash sale where ASR members can save up to 55% off their stays and receive an additional ASR eVoucher for 30% off their next stay when they spend at least US$300. The Traveller’s Discovery’ campaign will take place from 12 July until 24 September 2021,” she concluded. [traveltext.id]
