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TRAVELOKA, Southeast Asia’s lifestyle superapp, partners with a non-profit company, Corporate Alliance for Good Ltd (CAforGood), on a project to support those whose lives and livelihoods have been impacted by the pandemic, including local tourism businesses.
Through Traveloka Xperience, Singaporeans can donate tourism products to beneficiaries using their SingapoRediscovers Vouchers (SRV) starting from 16 August to 30 November 2021.
According to Caesar Indra, President of Traveloka said it has been an extraordinary year and a half filled with unprecedented challenges. During these difficult times, it is paramount that the community band together to support those that have been impacted by the pandemic.
“As the lifestyle superapp of Southeast Asia, Traveloka is committed to working together with all stakeholders to create positive socio-economic impact for everyone, including Singaporeans. Along with CAforGood, we hope to allow the beneficiaries to enjoy a day out at local attractions through this meaningful initiative and at the same time, support local tourism businesses,” says Caesar Indra.
He explained that some 5,000 beneficiaries from various charities will be brought on memorable tourism experiences such as the Experiential Tours at Gardens By The Bay or the Singapore River. Traveloka and CAforGood will work with The Boys’ Brigade and ActXplorer, a local travel-based social enterprise, to arrange tours and visits to attractions, coordinate the on-ground activities and host the beneficiaries.
“The result of our survey demonstrates that the strong sense of pride Singaporeans have for their country has never wavered, especially during the pandemic, where communities have come together to support one another. We are also heartened to see that many are interested in doing more to help. Therefore, through this project, we aim to reaffirm our support to Singapore’s travel industry, and work alongside Singaporeans to continue to do good for our community together,” Caesar Indra undelined.
Meanwhile Wilson Tan, CEO of CAforGood said CAforGood was founded with the aim of creating a more inclusive society through collaborations with like-minded organisations. During the pandemic, many underserved members in our community may feel cut off from the outside world while being confined to their homes.
“This project helps us remind them that they have not been forgotten, and we are grateful to have the support of Traveloka to provide a platform that allows us to put a smile on their faces. There are also plans for CAforGood to partner with other charities such as Equal Ark, an award-winning equine-assisted therapy centre, to enlarge and enrich upcoming experiential tour offerings to benefit more beneficiaries,” Wilson Tan added.
This initiative was born out of a survey conducted by Traveloka to celebrate Singapore’s National Day. The results showed that 65% of the respondents felt that they could do so much more for the community, environment and economic growth.
This initiative is part of Traveloka’s #WalkTogether Against COVID-19 movement, the company’s initiative to combat the COVID-19 pandemic through joint collaboration with various stakeholders. Traveloka had previously partnered with The Social Kitchen in July 2021 to distribute 1,000 plant-based burgers as well as Traveloka Hotels and Xperience vouchers worth SG$35,000 to honour the contributions of Changi Airport’s frontline workers. [PRNewswire/photo special]
