IN ORDER to encourage the acceleration and recovery of Indonesia (RI), Pegipegi invites the Indonesia’s Ministry of Tourism and Creative Economy to jointly revive the Indonesian tourism industry. This collaboration is in the form of co-branding and data exchange related to Clean and Safe and Cleanliness, Health, Safety, and Environment Sustainability (CHSE).
According to Ryan Kartawidjaja, Vice President Commercial & Marketing of Pegipegi, said the tourism industry is one of the industries most affected by the pandemic. Therefore, we hope that through this collaboration Pegipegi can continue to assist the government in providing solutions in the midst of challenges to drive the wheels of the Indonesian economy.
“By working with the Ministry of Tourism and Creative Economy, we will continue to provide various safe and comfortable accommodation options. Pegipegi believes that accommodation that has passed the test and staff who have been vaccinated will be the two things that drive it to provide a safe holiday experience during a pandemic to all levels of society,” he said as quoted from his written statement.
He explained, the form of cooperation that will be carried out between Pegipegi and the Ministry of Tourism and Creative Economy is to provide support to increase domestic tourists by ensuring tourism remains safe from COVID-19 and increasing visits to super priority destinations.
Meanwhile, according to Nia Niscaya, Deputy of Marketing for the Tourism and Creative Economy Ministry, explained that this co-branding partnership was realized not only by displaying the Wonderful Indonesia logo on the product packaging of co-branding partners.
“But also, with various other programs such as joint online and offline activation, special products produced by partners, collaborative activities with one or more partners who can support each other, as well as sharing knowledge possessed by partners to the tourism industry so that they can grow and be stronger to compete in the international arena,” said Nia.
Likewise, Sandiaga Uno, Minister of Tourism and Creative Economy, said in a written statement that he really appreciates the collaboration of national and international brands that together want to advance Indonesia’s tourism and creative economy.
“This is a form of togetherness and synergy that must continue to be improved so that Indonesia is more advanced and resilient and can immediately rise from the conditions and situations that are currently being faced,” he concluded. [sources/photo special]