THE PANDEMIC has hit the hospitality industry tremendously. Thousands of hotels in Indonesia were forced to stop their operations, either temporarily or permanently. While those who survive must develop new strategies to stay operational, while trying to meet the changing needs of customers.

According to Gede Gunawan, Senior Country Director for Indonesia, Agoda said a recent survey in Indonesia conducted by digital travel platform Agoda found that Indonesian tourists want to improve their holiday experience by getting additional perks while staying at hotels.

“One in four Indonesian tourists consider accommodation as their destination, not just a place to stay, and nearly 30% of them use online travel agents such as to find travel package deals,” he said.

He explained, to help hotels meet the new needs of tourists, Agoda introduced the Agoda Special Offers (ASO) product, where hotels can offer additional benefits to reach their customers, ranging from food and drink vouchers, room upgrades, and all-inclusive activity experiences. can be found on the Agoda platform.

“Agoda is committed to working with hotel partners in Indonesia to support the recovery of the travel and tourism industry, namely by helping partners optimize exposure to domestic tourists and prepare for the recovery of the international market,” said Gede Gunawan.

He added, for this reason, we would like to share the stories of three hotels that have successfully faced the onslaught of the pandemic by optimizing Agoda’s superior features, especially Agoda Special Offers. []