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A BEVERAGE brand from the United States, Budweiser is now present in Indonesia. This beer will certainly be distributed to big cities such as Jakarta, Bandung, Surabaya, and Medan. In order to come to Indonesia, the brand that has existed since 1876 has collaborated with several names for collaboration, one of which is DJ Winky.
The presence of The King of Beers in Indonesia is considered as an answer to the desire of millennials. Because, Budweiser has a distinctive taste, delicious, and light.
Budweiser beer was first introduced by Anheuser-Busch InBev as a leading global brewer, now Budweiser is collaborating with Gama Jaya Group as the official distribution partner in Indonesia.
“We are very enthusiastic about introducing Budweiser to the Indonesian market. We are optimistic that Budweiser will be liked by beer connoisseurs in the country, because Budweiser not only offers the best quality beer, but we are also designing interesting activities for Indonesian millennials,” said Kartika Erwanto, Budweiser’s Brand Manager in Indonesia.
Kartika further explained that millennials are a market segment that continues to grow. Budweiser also believes that the group fits perfectly with the character The King of Beers wants to embrace.
“These Indonesian millennials are always passionate about trying new things, have a hobby of hanging out, very intense on social media, sharp and crisp like Budweiser,” Kartika noted.
Budweiser is an American-style beer that contains 5% alcohol. Brewed with the finest barley malt and a blend of premium hop varieties, Budweiser has a very subtle honey and hint of citrus notes, punctuated by flavors of malt and hops. The resulting flavors are perfectly balanced, crispy and clean.
This golden colored beer is perfect for high-energy events in major cities around the world. Aluminum bottle packaging on Budweiser provides added value because it is light, practical, and unique.
Meanwhile, Director of Marketing & Commercial Operations, South East Asia Budweiser Udit Mediratta said, Budweiser will soon arrive in big cities, namely Jakarta, Bali, Bandung, Surabaya and Medan.
“Budweiser can soon be enjoyed in bars, clubs, sports bars, restaurants, and through offline and online retail sales. We are very excited to introduce Budweiser to the Indonesian market and hope it will be well received,” concluded Udit. [sources/photo special]
