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THE INDONESIA’S Ministry of Tourism and Creative Economy carries the theme ‘Wonderful Journey’ in an effort to promote Indonesia at the World Travel Market (WTM) London 2021, one of the largest tourism exhibitions in the world since 1980.
The World Travel Market (WTM) London 2021 will be held on a hybrid basis (offline and online) on 1–3 November 2021 at Excel Centre, London, and virtual 8–9 November 2021.
The Indonesian government through the Ministry of Tourism and Creative Economy has made WTM London 2021 a potential event to market Indonesian tourism to foreign countries, and welcome the return of tourists. This effort is also a market expansion activity and maintains the existence of Indonesia as one of the main destinations in Southeast Asia for the UK market. Which is a flagship program at the Ministry of Tourism and Creative Economy which is the red thread of market recovery efforts.
According to the Minister of Tourism and Creative Economy, Sandiaga Uno, explaining that at the WTM London 2021 event, Indonesia will not only raise the 5 Super Priority Destinations of Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang which have been running since 2020, but will also respond to changes. a map of the tourism business that is affected by changes in market demand and tastes.
Indonesia will also highlight the InDOnesia CARE, or I DO CARE, program to demonstrate that health protocols are implemented in almost all of the tourist journeys when entering destinations in Indonesia.
“This is the implementation of the three main strategies implemented in revitalizing the Indonesian tourism sector, namely innovation, adaptation and collaboration,” said Minister Sandiaga.
Furthermore, Sandiaga explained that Indonesia’s participation in WTM London 2021 is also part of Bali’s preparations to become a pilot project for reopening borders for international tourists.
“The pandemic situation has changed considerations, behavior, and travel destinations so far. To answer the shifting market demand that prioritizes the safety of tourists, we will totally prepare a ‘Wonderful Journey’ those tourists will get when visiting Indonesia. Preparation includes things that allow tourists to continue to enjoy and explore safely while implementing the health protocol system,” Sandiaga remarked.
This pandemic, he continued has definitely hit us all hard, not only in Indonesia, but also all over the world. However, we cannot just sit back and wait for the situation to improve. We must be able to survive and struggle in this pandemic situation, we must move together to ensure the tourism industry and the Indonesian creative economy to Restart, Reborn and Rebound again.
Meanwhile, the Deputy for Marketing, Ministry of Tourism, Nia Niscaya, explained that the Ministry of Tourism and Creative Economy has prepared a QR code, which is connected to the microsite owned website www.indonesia.travel, which will be installed on several sides of the Indonesian booth. On-site visitors can access directly by scanning the QR code that reads ‘scan and find out what we offer’.
In general, the main message that will be brought to market countries is through the Sellers meet Buyers activity at WTM London 2021, in addition to the implementation of the Cleanliness, Healthy, Safety, and Environmental Sustainability (CHSE) protocol in each tourist destination as the main focus; also the #ItstimeforBali campaign which shows Bali’s readiness to accept foreign tourists with a high vaccination rate that has been implemented for tourism sector workers, and complete vaccinations are carried out in stages for the Indonesian people.
“The use of digital platforms is also the latest color in the Smart Space and Activation Package formats at the WTM London 2021 exhibition. Exhibition visitors can explore further information about products and services of the participating Indonesian tourism industry through the QR Code,” Nia Niscaya noted.
The Ministry of Tourism facilitates 70 Indonesian tourism industries that act as co-exhibitors. These include companies engaged in Travel Agent/Tour Operator, Hotelier, Destination Management Company (DMC), and Dive Operators from 12 provinces in Indonesia. Industry players who are members of co-exhibitors also have the opportunity to join the 1-2-1 format meeting using virtual platform events, and conference programs.
“Going through a very challenging time last year, I believe the global community is looking forward to traveling and exploring every corner of the world as soon as possible. We hope that the presence of Indonesia in WTM London can be an opportunity to get the latest information needed to plan your visit to Indonesia,” concluded Nia Niscaya. [traveltext.id]
