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THE COVID-19 pandemic has forced culinary players who have physical stores to rack their brains so that businesses can continue to run in the midst of restricted community activities. Co-founder and Chief Innovation Officer of Burgreens, Max Mandias, said this moment can be used to develop effective business strategies to survive.
“Something that is uncertain like a pandemic can actually be an opportunity to review business concepts and strategies,” Max said at the Ideafest 2021 creative festival online press conference recently.
The pandemic has forced many business people to close their businesses, but on the other hand, many small businesses have sprung up to offer new things. For example, cafes or coffee shops that are usually hangout places use a strategy of selling coffee in large packages so that consumers can continue to enjoy their favorite drink at home. Food outlets also make ready-to-cook packages so that consumers can process them easily in their respective kitchens.
He believes that gradually mobility will return to normal and the activities of people who have spent a lot of time at home for two years will return to what they were before the pandemic. The task that must be carried out by culinary business people today is to be good at adapting and surviving until the awaited period arrives.
“Because the nature of the culinary industry is challenging, there are many niches, it changes quickly. On the other hand, the pandemic teaches us to be more agile and agile to turn change into opportunity,” he said.
Culinary businessman Danis Puntoadi in the Foodizz Kopdar talk show, Tuesday (10/26), said culinary businessmen need to do simple research to identify emerging opportunities, then read the prospects for future development.
“Then it is detailed with the turnover target to be achieved, ways to achieve it, measuring internal capacity both in terms of human resources and other supporting factors, and allocating budget needs and looking at the possibility to involve third parties, if necessary,” said Danis, quoted from the official statement.
Meanwhile, consumer goods business practitioner Akhmad Saeful argues, there is a business triangle that must always be embedded in the mindset of entrepreneurs, namely the goal of building a business as a long-term foundation, human resources being the key to operations, and processes where creativity and communication have an important role.
Akhmad emphasized that an understanding of business models and business plans is a must for every successful entrepreneur candidate.
“There is an opinion that the path to success has many patterns and does not have to be the same between one entrepreneur and another successful entrepreneur. But the pattern to failure is often the same, one of which is not having a business plan,” concluded Akhmad. [antaranews/photo traveltext]
