DESARU Coast Destination Resort (Desaru Coast) has reinvented the future of meetings, incentives, conventions and exhibitions (MICE) to offer fully customisable events that will inspire, rejuvenate and reconnect people.

According to Roslina Arbak, Managing Director and CEO Desaru Coast Destination Resorts said through “MICE Reinvented”, Desaru Coast introduces five distinct event pillars for all occasions, Corporate Events, Reimagined, Future-proof Conferences & Exhibitions, Wanderlust Destination Weddings & Celebrations, Sports & Such and Nature & Nurture.

“Situated on the eastern coast of Johor, Malaysia, Desaru Coast boasts a portfolio of some of the most coveted international five-star resorts to extend perfect event venues that can be repurposed for any MICE need,” Roslina said.

Collectively, the destination holds an inventory of close to 800 rooms, indoor event spaces that can accommodate a total of more than 2300 delegates, two award-winning world-class golf courses and the region’s largest waterpark that spans along 17 kilometres beachfront and unbounded, wide-open spaces for endless possibilities for events.

Furthermore, as an integrated destination, delegates can stay at any one resort and yet spread activities and experiences across any of the other three resorts, attractions and outdoor experiences.

“Just as the pandemic redesigned the way we live; it has driven us to relook and rethink how events will look like in the future. Leveraging our portfolio of assets as an international destination in the world where people seek inspiration, rejuvenation and reconnections, Desaru Coast has reimagined all possible spaces and experiences across the destination to offer a multitude of integrated indoor and outdoor programmes,” she remarked.

Roslina Arbak explained that future MICE at Desaru Coast can be designed with an enchanting mix of indoor and outdoor experiences to include all five-star facilities along with curated activities at the beach, forest, mangroves, local villages, golf courses, ballrooms and conference centre.

Desaru Coast is a four-hour drive from Kuala Lumpur, and approximately three and a half hours from Kuala Lumpur International Airport (KLIA). Senai International Airport is an hour away, and Changi International Airport – one of the busiest airports in the world – is nearby within a two-hour drive. []