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AWANN Sewu Boutique Hotel & Suite, through a concept that is superior to being one of the real life style boutique hotels, by bringing up various new innovations to provide the best experience for guests, namely by launching the first brand in the merchandise field titled A_Home.
According to Albert Dwijaya, President Director of AWANNGROUP said that this brand was officially launched on 20 May 2021 with its first offline store located on the ground floor of Awann Sewu Boutique Hotel & Suite Semarang, precisely at Jalan Simpang No. 11, Sekayu, Semarang.
“With the launch of the A_HOME brand itself, it was inspired by the large number of guests staying at the Awann Sewu Boutique Hotel & Suite who were interested in buying furniture and items that were provided at the hotel both because of the value of comfort and aesthetic value,” he said.
He explained that this brand then provides access for guests to buy items in the hotel such as bedding, eating utensils, toiletries, and others. Even A_HOME also provides AWANNGROUP’s own clothing brand, HOAX this brand provides clothing and travel bags that have limited edition designs.
“In addition, there are also various types of hampers with themes that contain several Instagramable A_HOME products. In addition to providing goods at the hotel, A_HOME also collaborates with various external parties to present their products at A_HOME, such as L’Occitane, Batik Benang Ratu, Le Bijou by Ingrid Husodo, as well as beauty brands such as Upmost Beaute,” Albert remarked.
In fact, he continued, there are several brands that have collaborated specifically to provide certain products that can only be found at A_HOME itself, one of which is L’Occitane.
“With the release of the A_HOME brand, this brand can increase the closeness between AWANNGROUP with guests staying at Awann Sewu Boutique Hotel & Suite according to the concept boutique hotel that prioritizes comfort and personalized service for every guest,” Albert concluded. [traveltext.id]
