MARRIOTT International officially launched the #ByBaliForBali campaign starting Tuesday (1/18) after it signed an MoU with Bank Indonesia in November last year to support the local Balinese industry.

According to Area Vice President – Indonesia, Marriott International, Ramesh Jackson, said in an official statement on Thursday (1/20) said the Memorandum of Understanding (MoU) also outlines the collaboration between Marriott International in Indonesia and two food supply companies, namely the Regional Public Company Dharma Santhika Tabanan and UD Aditya Poultry Shop.

“This strategic collaboration at the right time with Bank Indonesia has an important role in supporting local companies and the recovery of tourism in Bali. The #ByBaliForBali campaign focuses on abundant agricultural products, fisheries, and local Balinese artisan products such as Balinese Arak and local products such as Balinese Batik (Endek),” he said.

In addition, Ramesh said the campaign represents Marriott International’s commitment to use local resources for 50% of all products by 2025. According to the company, the campaign is in line with the mandate of “Marriott’s Serve360” and the Sustainability and Social Impact Goals 2025.

“Serve 360: Doing Good in Every Direction” itself is a platform that guides Marriott’s commitment to addressing social, environmental and economic issues by providing value for employees, customers, owners, the environment, and people around the world.

“This is the first step in the right direction towards a better and more sustainable future,” said Ramesh.

During the banquet, a portfolio of dishes was displayed, including three variations of satay such as satay lilit, chicken satay, and Balinese satay which was awarded the Gold Medal at the National Competition by Worldchefs in 2018.

Executive Chef, The St. Regis Bali Resort, Agung Gede, initiated a masterclass menu that is presented to provide a unique gastronomic experience for culinary connoisseurs. It offers a variety of Balinese specialties with a focus on sourcing local products.

In addition to satay dishes, the banquet participants were also served a variety of Balinese food made using local herbs and spices as well as a popular traditional Balinese drink, namely Es Daluman.

“With the ethos of using more local produce and paying homage to preserving nature, the principle of sustainability goes hand in hand with efforts to reduce our carbon footprint and take our beloved island’s culinary heritage to the next level,” said Ramesh.

After the launch of the campaign, Marriott Bonvoy in Bali will develop a unique offering of local Balinese products from fruits, mangosteen, oranges, salt, to coffee as part of its portfolio. [antaranews]