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HIS ROYAL Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, to establishment of TROJENA, the new global destination for mountain tourism, part of NEOM’s plan and strategy to contribute to supporting and developing the tourism sector in the region.
His Royal Highness said TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment.
“TROJENA will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations,” Prince Salman said.
Meanwhile NEOM CEO Nadhmi Al-Nasr commented that TROJENA represents NEOM’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience. This new development is a major contribution to achieving NEOM’s long-term ambitions by adhering to the principles of sustainability and utilizing state-of-the-art technology and engineering, across various disciplines, to make NEOM an all-round and attractive world-class destination.
“TROJENA features a unique and innovative architecture, unlike any other in the world, where the captivating landscapes of NEOM mountains coexist in harmony with the tourist sites developed within them, offering a new and unprecedented tourism experience that reflects the future of living, working and entertainment in NEOM,” Nadhmi Al-Nasr remarked.
Outdoor skiing is a unique feature of TROJENA that will provide a unique experience never before witnessed in the region, especially in Gulf countries known for their desert climates. Amateurs and professionals alike will be able to enjoy the many ski runs of various difficulties with an array of contrasting and breathtaking views. The blue waters of the Red Sea, beauty of the NEOM mountain ranges and the golden desert sand dunes will provide skiers a first-of-its-kind experience that combines these diverse environments with fun-filled and adventurous moments.
The new year-round tourist destination will consist of a series of facilities such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, watersports and mountain biking, as well as an interactive nature reserve. The project is set for completion by 2026.
TROJENA will act as a major catalyst for economic growth and diversification in Saudi Arabia. In line with Vision 2030’s goals, it will create more than 10,000 jobs and add SAR 3 billion to the Kingdom’s GDP by 2030. NEOM’s latest development is vital to achieve what Saudi Arabia has envisioned for the future of the Kingdom by unlocking new sectors, building a vibrant society full of innovation and promoting economic prosperity.
TROJENA is situated in the center of NEOM, 50 kilometers from the Gulf of Aqaba coast, in a region characterized by a mountain range with the highest peaks in Saudi Arabia at approximately 2,600 meters above sea level. TROJENA aims to change current perceptions of visitors and residents about the services that can be provided by mountain resorts, through its exceptional design, advanced architecture and technology that integrates reality with the virtual world.
In 2022, NEOM will announce more projects with different ideas, but all will be aligned in their respect for the environment and achieving balance, because NEOM’s ambitious vision seeks to shape the future in which living, and working are integrated in a sustainable way. [PRNewswire/photo special]
