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A GROWING number of Switzeland tourism destinations are taking a fresh look at Southeast Asia (ASEAN) tourists, it’s now a prime source market for Switzerland tourism overhaul. With bigger group ASEAN travelers that’s they are already prepared to gain traction after post-pandemic for Switzerland tourism to reawakening.
According to Sebastian Blaettler, Market Manager Asia-Pacific, Rhaetian Railway inc at intimate media gathering in Pullman Thamrin Jakarta, Wednesday (4/20) said Asians are staying longer, coming in bigger groups and offer huge potential for FIT (Free Individual Travel), family and incentive travel.
Sebastian Blaettler during a roadshow that made its way to the Indonesia’s for the first time told that the matured markets of Singapore and Malaysia are stable while Thailand is seeing huge growth. Indonesia and Vietnam meanwhile are seeing slight increments.
He explained that we considered that the big market for Switzerland tourism currently among ASEAN countries are still Thailand in the first position, secondly, Singapore and Indonesia which as we targeted more and more to come.
“We are expecting and believing that the Indonesia’s is one of the fastest-growing markets, with the big population compare with other ASEAN countries. Growth is expected to be sustained for those of you holiday lovers filled with snow, this country is indeed the most suitable to visit,” he said.
He added that to Indonesian people who intend to travel to Switzerland are also asked to be careful and prepare valid travel documents and pay attention to travel regulations that have recently experienced changes in line with the development of pandemics in each country.
He seems enthuastic also to promoting a journey on the Bernina Express is something unique. The Bernina line between St. Moritz, Valposchiavo and Tirano connects the north and south of Europe. This line embedded harmoniously in the landscape, is a showwpiece dating back to the time of railway pioneering and is part of Rhb UNESCO World Heritage.
Likewise, Patrick Miescher, Sales Representative Asia of Corvatsch, Diavolezza and Lagalb, a fairy-tale mountain scenery said prospective tourists through the Diavolezza packages showing favorite places, major tourist destinations in Switzerland, and other beautiful places that are not widely known.
“Viewing platform overlooking the ballroom of the Alps, Spectacular view upon the mighty ice masses of the Pers and Morteratsch glaciers as on the highest mountain among the eastern alps, the plz Bernina (4049m) and snow climb point, the devil’s ride (Diavolezza sledging-experience), panorama-restaurant and others,” Miescher remarked.
He concluded that we hope incentive groups from Indonesia’s will increase this year and our new products opening at the end of year will further enhance Switzerland as a destination for both leisure and MICE. [traveltext.id]
