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THE 16th edition of Food and Hotel Malaysia (FHM) 2022 concluded its highly anticipated return after two years with a successful four-day run at the Kuala Lumpur Convention Center from 29 March to 1 April 2022.
The premier Malaysian exhibition was the first physical event organized by Informa Markets within the ASEAN region in the post-pandemic era and delivered a welcome return to face-to-face business networking for top brands and buyers spanning the food and hospitality industry.
The 16th edition of FHM concluded its highly anticipated return after two years with a successful four-day run at the Kuala Lumpur Convention Centre from 29 March to 1 April 2022. FHM 2022 featured a diverse cross-section of 264 participating brands and companies from various industry segments across its events spaces, with several international exhibitors from Singapore, Philippines, Thailand, China, Japan and Belgium also participating despite ongoing travel restrictions due to the pandemic.
The event drew a huge response from industry players looking to bounce back from the impacts of the pandemic, with a better-than-expected turnout of 12,680 unique trade visitors attending FHM 2022 during the week.
While the majority of attendees were locals, the internationally renowned event nevertheless drew some overseas buyers from neighboring countries such as Singapore, Thailand, Brunei and Indonesia, as well as several visitors from China, Australia, USA and a few other countries. A total of 53.9% of all visitors were attending FHM for the first time, while 44.4% were returning visitors that had attended previous iterations of the event.
“FHM 2022 was successful in generating a total revenue of US$50 million in business conducted on the show floor during the four event days. The event proved to be a perfect starting point for us to bring trade shows back to the ASEAN region. From the hustle and bustle that was on the show floor from the very first day, it was clear that our exhibitors and visitors were enthusiastic to be once again conducting face-to-face business after this two-year hiatus,” said Gerard Leeuwenburgh, Country General Manager of Informa Markets Malaysia.
“FHM 2022 also acknowledged the growing worldwide shift towards healthier food consumption with the introduction of a plant-based food segment during this year’s event. Based on the positive response received and the rising consumer demand for organic and meatless food options, FHM will continue to grow upon this segment in the coming years,” he remarked.
Gerard Leeuwenburgh explained that visitors and exhibitors that missed out on FHM 2022 need not fret. Informa Markets Malaysia have already confirmed that the next edition of the iconic trade show will take place once again at the Kuala Lumpur Convention Center from 19-22 September 2023. [PRNewswire/photo special]
