UNIQUE selling point (UPS) or factors from the seller as the reason their product or service is better than competitors have an important role in the presence of a product.

According to the Minister of Tourism and Creative Economy, Sandiaga Uno stated that in the hybrid “Pitching Digital Entrepreneurial Mandiri Creative Economy (Widuri Ekraf) in Lombok” activity, in Jakarta, Wednesday (6/17) said the form of unique selling points offered could be in the form of name labeling. brands.

In this case, he encourages creative economy actors in Mandalika, West Nusa Tenggara to explore Unique Seliing Point (UPS) products, especially when entering the digital ecosystem. Thus, the products presented can increase people’s buying interest and capital from investors.

Perpetrators are also required to be more innovative, adaptive, willing to take risks, and have strong soft skills such as communication, negotiation, and promotion techniques.

“Entrepreneurs are certainly not lying down, but becoming agents of change by taking risks, having the mindset to be able to start a business and get out of their comfort zone, and learn everything comprehensively.” he said.

Last year, the creative economy’s contribution, especially the Micro, Small and Medium Enterprises (MSMEs) sector, to the national Gross Domestic Product (GDP) had already penetrated 60% or around IDR1,154.4 trillion. Later, the contribution of the sector is predicted to reach 65% in 2024/2025.

Nevertheless, the challenges that still surround the sector are that 77.3% of MSMEs have not been digitized, 83.32% are not yet legal entities, 89% do not have a brand or brand, and Intellectual Property Rights. Then also 92.4% still use their own capital or have not had access to financing, and 92.6% of their income is below IDR1 million per day.

“Therefore, we are pushing forward so that our MSME products can be more creative, unique, have social and economic impacts, and have high market potential. Don’t forget digitalization, so that MSME products must enter the digital economy in the concept of the Proudly Made in Indonesia National Movement (Gernas BBI),” said Sandiaga.

This year, Gernas BBI targets 17.2 million MSMEs on boarding in e-commerce with a target of collaboration between ministries/agencies and SOEs of IDR400 trillion so that 30 million MSMEs can enter the digital ecosystem by 2023.

“Bringing back tourism means bringing back the economy. So, if we generate tourism, God willing, tourism in Mandalika NTB with tourist villages ranging from Sembalun to Senaru, Bilibantem and Sukarara will have a multiplier effect to create business opportunities and job opportunities,” Sandiaga concluded. [antaranews/photo special]