THE RIGHT digitization scheme can accelerate the recovery of tourism after being hit by the COVID-19 pandemic. The right digital strategy scheme can be started through education of tourist destinations, including the culture and advantages of each region to lure people to visit the location.

According to the Acting Director of Marketing Communications of the Ministry of Tourism and Creative Economy, Firnandi Gufron said that if digital services are properly utilized to introduce tourist and tourism destinations and raise Micro Small and Medium Enterprises (MSMEs) in the vicinity, in the end it can improve the economy and affect other things starting from the emergence of new business and job opportunities.

“The Ministry of Tourism also supports more collaborations that prioritize solutions and innovations in the digital space to promote the Indonesian tourism sector. One of the digital space utilization programs through collaboration between the government and the private sector is a program titled Exploring #SerunyaIndonesia.

The program was prepared to enliven the celebration of the 77th Anniversary of the Republic of Indonesia with the theme “Recovering Faster, Rising Stronger”. Later, the collaboration will collaborate with four young content creators who will invite users of social media platforms to explore 77 tourist destinations through live broadcasts on the social media platform.

“It is hoped that the virtual exploration of tourist destinations will not only give encouragement to travel but also provide useful education to the audience. This program will expose the various beauties of tourist destinations in Indonesia and display them on one of the digital platforms with the most users,” said Firnandi.

He added that this is a tangible manifestation of digitalization that will arouse public interest in tourism, recognize the uniqueness of the nation’s culture, and move the economy, especially MSMEs. We gladly welcome the initiation of this collaboration, because the positive impact it will produce can contribute to the tourism sector which had faded during the COVID-19 period. [antaranews/photo special]