BALI as one of the leading destinations in the country strives to become a tourism development center (center of excellence) for other regions, including the development of quality and sustainable tourism villages that focus on community empowerment.

According to Minister of Tourism and Creative Economy, Sandiaga Uno in a seminar and working group themed “Building World-Class Green and Sustainable Tourism Village for Bali’s Recovery and Transformation through Social Innovation” which took place at the Merusaka Hotel, Nusa Dua, Bali, Friday (9/23), said this could not be separated from the advantages and attractiveness of tourism and the creative economy that Bali has.

“Bali must be able to develop further. Not only as a destination, but also as a center of excellence in relation to tourism development,” he said.

Bali has been known for its application of the concept of Tri Hita Karana cosmology, which is a strong philosophy of life with a concept that can preserve cultural and environmental diversity in the midst of globalization and homogenization. Where the concept emphasizes the relationship between fellow human beings, nature, and the relationship with God that are interrelated with each other.

“The concept of mutual cooperation and environmental sustainability or sustainability must be maintained and developed. Especially in Bali with Tri Hita Karana where this concept is closely related to socio-economic development,” Sandiaga Uno remarked.

The COVID-19 pandemic has put the world in a VUCA situation that describes Volatility, Uncertainty, Complexity, and Ambiguity. Learning from the COVID-19 pandemic, uncertainty in the tourism sector encourages the tourism sector and the creative economy to shift the development paradigm towards sustainability from all aspects.

The focus of the four pillars developed by Tourism Ministry in realizing sustainability include sustainable management (tourism business), long-term sustainable economy (socio-economic), cultural sustainability (sustainable culture) which must always be developed and maintained, and environmental aspects (environment sustainability).

Tourism village, Sandiaga continued that has great power in realizing the four pillars of sustainable management. The tourist village has proven to be one of the pillars of the community’s economic support. In the midst of the pandemic, the rate of visits to tourist villages has actually increased by 300%. This is inseparable from the attractiveness of quality and sustainable tourism from tourist villages.

“We are experiencing quite a high turbulence time. Currently we are faced with inflation and next year the threat of a recession. Tourism village friends must focus on community development because with that we can get through it all,” Minister Sandiaga noted.

The Ministry of Tourism continues to encourage the development of tourist villages where the community is encouraged to become the main actors in tourism activities with programs that involve the younger generation, embrace support schemes for Ministries/Institutions or even organizations outside the government, to mentoring programs with local village champions who help mobilize and build natural resources, culture, and all members of the tourism village community.

One of the seminars and working group activities this time is expected to encourage the recovery and transformation of Bali’s economy as well as create tourism traffic to Bali, especially in the northern part of Bali through strengthening and developing tourist villages. Namely in the principle of collaboration of global and local tourism ecosystems, business model innovation and value co-creation by promoting local actions as community empowerment and natural potential in accordance with policy transformation towards higher quality and sustainable tourism and creative economy.

North Bali has a row of tourist villages. For example, in Buleleng Regency, there are currently 13 tourist villages that are ready to be developed. Including by inviting domestic and foreign investors.

The 13 tourist villages include Panji Village, Sambangan Village, Wanagiri Village, Pegadungan Village, Silangjana Village, Panji Anom Village, and others with ecotourism attractions as well as coral underwater.

“Bali is already known as Penglipuran Village whose quality is world-class, we hope that with this development it will follow other tourist villages from Bali. Bali is not only the epicenter of tourist villages, but also must be a center of excellence in managing tourist villages,” Sandiaga concluded.  []