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HYATT Hotels Corporation launched “Together by Hyatt” – a new suite of event solutions designed to empower meeting planners to navigate the new normal – is being launched across its hotels in Asia-Pacific to help businesses effectively deliver increasing numbers of events following the broader easing of pandemic-era restrictions in many markets.
According to Carina Chorengel, Senior Vice President of Commercial, Asia Pacific, Hyatt Hotels Corporation said this follows a successful pilot program at 10 hotels in Asia-Pacific and a launch in the US that provided wide-ranging feedback via surveys and stakeholder interviews, highlighting the added confidence provided by enhanced hygiene protocols and remote event planning capabilities.
“Since the onset of the pandemic, businesses have adapted to regular hybrid events and meetings, yet even as restrictions ease, the use of both online and offline elements is expected to remain the norm in order to accommodate the changed expectations of participants,” she said.
Chorengel explained that building on Hyatt’s deep-rooted expertise in delivering high-quality meetings and events, “Together by Hyatt” advances care for planners by simplifying and streamlining event planning and execution, with attendee safety and wellbeing as top priorities.
“As an increasing number of markets in Asia Pacific have eased restrictions on group gatherings, we are seeing a steady reemergence of MICE enquiries. Our goal is to help businesses come together again to reconnect, ideate and share unforgettable moments,” she remarked.
She added that after almost three years of disruption, event planners recognize the need to meet expectations of safety, technology and well-being more than ever. ‘Together by Hyatt’ is designed to inspire planners to envision and deliver small- and large-scale events with the ideas and tools necessary to reach their attendees in safe, creative and impactful ways.
“Rooted in Hyatt’s purpose to care for people so they can be their best, “Together by Hyatt” prioritizes four pillars that are essential to all events: (1). Care + Safety, (2). Care + Technology, (3). Care + A Community of Experts, (4). Care + Wellbeing. Together by Hyatt was piloted at Grand Hyatt Erawan Bangkok, Grand Hyatt Hong Kong, Grand Hyatt Kuala Lumpur, Grand Hyatt Melbourne, Grand Hyatt Seoul, Grand Hyatt Shanghai, Grand Hyatt Singapore, Grand Hyatt Tokyo, Hyatt Regency Beijing Wangjing and Hyatt Regency Sydney,” Carina Chorengel concluded. [sources/photo special]
