THE implementation of Indonesian Day in London, England is a good momentum as well as an effort to promote Indonesia’s tourism potential and creative economy in the UK.

Minister of Tourism and Creative Economy, Sandiaga Uno during his visit to Indonesian Day at Vinegar Yard London, England, said Indonesian Day was a series of events that invited residents of London and its surroundings to experience traveling in Indonesia.

“This event was initiated by the Embassy of the Republic of Indonesia in London and will take place from 6-8 November 2022. Indonesian Day can be a good means to introduce not only Indonesian tourism destinations but also Indonesian creative economy products,” said Sandiaga.

He added that the event featured culinary, fashion, culture, photography, and others. We believe this activity is very appropriate and also at a very strategic time when we have started to bounce back, opening up opportunities to increase visits from tourists, especially from the UK.

Sandiaga explained that currently British tourists occupy the fifth position of the number of foreign tourists visiting Indonesia. This number will continue to be increased in line with the recovery of the tourism sector in Indonesia, due to the success of the government in handling the COVID-19 pandemic.

“If we collaborate, the number that used to be 400,000 tourists in 2019, can be increased with tour packages that are more directed towards eco-tourism, wellness tourism, and also our promotions including the promotion of the creative economy such as culinary and fashion, crafts, and Indonesian films. so that it can be improved. I see that there are opportunities to rise from position five to position three so that the UK is our main target market,” he remarked.

In addition to attending Indonesian Day, during his visit to London, Sandiaga also attended the World Travel Market. The representation of Indonesia this year, is the first time to be physically present again.

“We brought 36 tourism industry players who will later offer new destinations, both Bali and 5 super priority destinations. There are Lake Toba, Borobudur, Labuan Bajo, Mandalika, and Likupang. But later we will also bring new approaches such as eco -tourism, sport tourism, and wellness tourism,” Sandiaga concluded. []