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THE FIFA World Cup Qatar 2022 event will be used by the Indonesian Government through the Ministry of Tourism as an opportunity for Indonesia to promote tourism and creative economy products.
According to the Minister of Tourism and Creative Economy, Sandiaga Uno, said Indonesia will hopefully take advantage of the momentum of the World Cup which has attracted so many visitors and spectators from all over the world to promote tourist destinations and creative economy products. We hope that the FIFA World Cup will be a success and bring many opportunities and potential for collaboration and cooperation between the two countries.
“We can take part in preparing the nation’s creative products and promote them to the world. The form of this promotion is in the form of campaigning “It’s Time for Bali”, “Kick-off Your Wonderful Journey in Indonesia”, “Your Next Ultimate GOAL: Indonesia” and “DIVE All The Excitement of Indonesia” equipped with Arabic and Balinese background. and 5 Super Priority Destinations, namely Lake Toba, Borobudur, Mandalika, Labuan Bajo and Likupang,” he said.
This campaign is carried out through outdoor media publications (DOOH) at three strategic points adjacent to the World Cup stadium at Lusail Gateways, The Torch, Al Amiri Interchange & Bus Advertising with a total estimated viewer of 2.3 million viewers.
This promotional activity is expected to increase the international community’s awareness of Indonesia and strengthen Indonesia’s branding as a leading destination and producer of quality creative economic products that must be visited.
Apart from monitoring the promotion of the Wonderful Indonesia branding on outdoor media which can be seen by all world tourists who come to Qatar in the context of the 2022 FIFA World Cup, the Menparekraf also conducted business meetings with Qatar Airways, Qatar Investment Authority (QIA), Power International Holding (PIH) , Middle East travel agents & tour operators, as well as meetings with diaspora and Indonesian students/students in Doha, Qatar.
“The various business meetings held in Qatar are expected to bring investors and stakeholders interest in the tourism sector and Indonesia’s creative economy and to establish cooperation with tourism business partners in Qatar to support economic revival and open job opportunities targeted at 1.1 million this year and 4.4 million in 2024,” said Menparekraf.
This business meeting was held as an effort to realize the resilience of the tourism sector with the 3G spirit of the Minister of Tourism and Creative Economy, namely Fast Action (Gercep), Joint Movement (Geber), and Working on All Potentials Online (Gaspol).
In Qatar, this meeting will also discuss with the creative economy diaspora, especially the culinary sector, to continue to encourage Indonesian culinary presence abroad and provide added value to Indonesia. The large number of Indonesian diaspora in Qatar can certainly help achieve the Indonesia Spice Up the World program.
“Indonesia Spice Up the World has a target until 2024, namely the presence of 4 thousand Indonesian restaurants abroad and also an increase in the export value of spices and spices to US$2 billion,” Sandiaga concluded. [traveltext.id]
