INDONESIA’S (RI) active participation in the ‘Hainan Expo 2023’ is part of the country’s commitment to strengthen relations with China, especially in developing tourism through connectivity and the creative economy.

According to Deputy Minister of Tourism and Creative Economy, Angela Tanosoedibjo while attending the “Hainan Expo 2023” at the Hainan International Covention and Exhibition Center, Haikou, China, Tuesday (04/11), 2023 said that relations between Indonesia and China in trade and tourism over the past few years have shown great progress. In 2021 alone, we exported US$53.78 billion worth of goods to China.

‘Hainan Expo 2023’ itself is one of the largest high-end consumer goods trade shows in China attended by 65 countries. Indonesia became the main exhibitor (participant) of the exhibition which lasted for five days starting from April 11-15, 2023 with a booth area of 198 m2. Brands presented at the exhibition included Kapal Api and Good Day.

Indonesia’s participation this time is expected to open more opportunities for market expansion and further cooperation between the two countries. Indonesia’s creative economy contribution to the national GDP is known to be the third largest in the world at nearly 8%, with the main drivers being the culinary, fashion and craft subsectors.

“Recognizing this potential, Indonesia focuses on developing innovative, high-tech, and high-quality tourism and creative economy products. And in line with our vision to implement sustainable economic development,” Angela said.

During the pandemic, there has been a paradigm shift. Where creative economy players can reach a wider market with technology. And to meet this demand, business actors must continue to innovate to remain competitive and competitive.

Therefore, since 2020, the Indonesian government has empowered creative economy Micro Small and Medium Enterprises (MSMEs) to adapt. Through the Proudly Made in Indonesia National Movement that involves various stakeholders in training, mentoring, marketing, and digitalization to support MSMEs. 

“As a result, the export value of Indonesia’s creative economy increased from US$18.8 billion in 2020 to US$25 billion in 2022. Currently, Indonesia’s creative economy focuses on the game and event industry through a program to accelerate the development of the game industry and ease of regulation in event licensing,” Angela concluded. []