THE SINGAPORE Tourism Board (STB) is expanding Singapore’s tourism promotion reach in Indonesia through strategic collaborations with partners such as GDP Venture, marked by the signing of a Memoranda of Cooperation (MoC) with venture builder GDP Venture on Thursday (04/13) in Jakarta.

According to Singapore Tourism Board South East Asia Executive Director John Gregory Conceicao at the MoC signing ceremony, he believes that the collaboration will strengthen Singapore’s position as a dynamic tourist destination for Indonesian tourists.

“This strategic partnership aims to expand STB’s reach in exploring the potential of the Indonesian market and demonstrates STB’s initiative in identifying opportunities to increase tourism arrivals and receipts in Singapore,” said John.

In partnership with GDP Venture, John said STB’s integrated marketing campaign to expand consumer reach and promote Singapore as an attractive tourist destination.

Meanwhile, GDP Venture Chief Marketing Officer Denny Wiranto said he welcomed the collaboration with STB as an effort to overcome the challenges in the tourism sector after the COVID-19 pandemic.

“We believe GDP Venture’s business ecosystem will provide benefits and help attract a new generation of tourists to Singapore,” said Denny.

In addition to working with GDP Venture, STB is also collaborating with the Indonesian Travel Agent Association (ASTINDO) whose MoC was signed on Wednesday (04/12). The partnership with ASTINDO is a manifestation of STB’s commitment to work with important travel intermediaries in the ecosystem to enhance Singapore’s tourism promotion in Indonesia.

“We are proud to partner with the Singapore Tourism Board and will utilize ASTINDO’s strength as the leading travel agent association in Indonesia to further contribute positively to overseas travel especially from other major cities in Indonesia to Singapore,” said ASTINDO Chairman Pauline Suharno.

To note, in 2022 Singapore recorded global tourist arrivals of 6.3 million people with a value of Sing$13.8 to Sing$14.3 billion. The number of Indonesian tourists visiting Singapore in that year amounted to 1.1 million people with a value of Sing$1.1 billion.  [sources/photo special]