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PLAZA PREMIUM GROUP CELEBRATES 25 YEARS OF MAKING TRAVEL BETTER

PLAZA Premium Group (PPG), the company that created the world’s first independent airport lounge, is marking its 25th anniversary in 2023. The unprecedented concept was conceived when founder and CEO Song Hoi-See identified the need for a place where travelers not flying in premium class could relax, unwind, and enhance their productivity.

According to Song said the past quarter-century as a “remarkable journey.” The visionary Malaysian entrepreneur reflects how the first lounges in Hong Kong and Kuala Lumpur have blossomed into a full ecosystem of airport hospitality services spanning 13 brands and operations in over 250 locations worldwide.

His commitment to excellence has resulted in PPG winning seven consecutive “World’s Best Independent Airport Lounge” awards by Skytrax since 2016.

“At its birthplace, Hong Kong International Airport, PPG inaugurated the opening of ‘Intervals’ on August 18, an upmarket cocktail bar sitting at the vantage point of the new Sky Bridge. Intervals offers unique vistas for travelers who can order from a tailored menu of ‘flight of cocktails’, paired with its signature pinchos, depending on the intervals of time they have before boarding,” he said.

Song explained that over the past 25 years, PPG continuously evolved as a company to meet the ever-changing needs of travelers. Through constant innovation and reinvention, it aims to make every journey more seamless and rewarding.

Today, PPG offers a comprehensive range of 360-degree hospitality services, including terminal hotels, dining concepts, airport concierge services, a membership program, and a digital travel experience platform. Following the launch Intervals at the Hong Kong International Airport, the group will be unveiling a series of elevated in-lounge experiences at select locations across its global network.

“After three difficult years for the travel and hospitality industry, we are elated to be back to serving travelers, who are understandably eager to make up for lost time and experiences. More than ever, PPG is committed to our mission to Make Travel Better, and we have put ourselves into our guests’ shoes to bring on additional services to create joyful journeys,” Song added.

The second generation of Plaza Premium Group, Jonathan Song – Global Director of Business Development, and Mei Mei Song – Director of Global Brands and Transformation, are on a mission to drive new phases of growth while upholding the great legacy of the Song Family. As PPG moves beyond its original identity as an airport lounge operator, the company has adopted three guiding pillars: technology, sustainability, and people. [sources/photo special]