THE MINISTRY of Tourism and Creative Economy held a sales mission in Bulgaria on 6-8 November 2023 by facilitating a number of creative economy industries and succeeded in recording transactions worth US$5.6 million or the equivalent of IDR87.6 billion.

This success cannot be separated from the support of the Embassy of the Republic of Indonesia (KBRI) to Bulgaria as well as Albania and North Macedonia which brought together Indonesian companies with large companies in Bulgaria.

According to the Minister of Tourism and Creative Economy, Sandiaga Uno, in his statement, Friday (11/17), 2023, explained that sales mission activities are one of the Ministry of Tourism and Creative Economy’s efforts to make the Indonesia Spice Up the World (ISUTW) program a success by bringing typical culinary products Nusantara includes coffee, tea, coconut milk, processed Moringa leaf products and pepper.

“In this sales mission we brought five companies from Indonesia and thank God we succeeded in signing a business agreement with a company from Bulgaria,” said Sandiaga.

It was noted that the resulting collaboration included La Moringga, a company that produces Moringa leaves, which succeeded in signing a business agreement with the company Boyanov & Co. amounting to US$1 million. Then, PT. Murni, which offers pepper products, has successfully signed a business deal with the Bella Group worth 1.5 million euros or the equivalent of US$1.6 million.

Then, PT. Rodamas Inti Internasional, owner of the Sasa brand, successfully signed a business agreement with PICCO Bulgaria worth US$3 million to purchase desiccated coconut and Monosodium Glutamate (MSG) products.

In addition, the Bulgarian PICCO company stated that it wanted to invest in building a cocoa processing factory in Indonesia in collaboration with PT. Alko Sumatra International.

Meanwhile, the Director of Creative Economy Marketing at the Ministry of Tourism and Creative Economy, Erwita Dianti, as the leader of the Indonesian sales mission delegation, expressed her appreciation to the Indonesian Embassy in Bulgaria, especially to the Ambassador who has provided full support to the Tourism Ministry to encourage the culinary subsector as an implementation of the Indonesia Spice Up the World program.

“Thanks to the support of the Indonesian Embassy in Bulgaria, this sales mission succeeded in opening up a transaction space for Indonesian creative industry entrepreneurs at a fantastic value,” said Erwinta.

Meanwhile Ambassador of Bulgaria and Albania and North Macedonia, Iwan Bogananta, said that the sales mission activities further strengthened hopes of making Bulgaria a trade hub or gateway for Indonesian products to the European region.

“I thank all parties, stakeholders from the Indonesian Ministry of Tourism and Creative Economy and shareholders who believe in doing business with entrepreneurs in Bulgaria. I believe that in the next five years Indonesian products will flood Europe and the Balkans via Bulgaria,” he remarked.

Likewise, the President of the Bulgarian Chambers of Commerce and Industry (BCCI) Tsevetan Semionov also expressed his appreciation to Ambassador Iwan who was very active in promoting Indonesia in Bulgaria and encouraging increased trade relations between the two countries.

“I would also like to thank the Bulgarian business actors who have come to work together and build trust in doing business with Indonesia,” concluded Tsevetan.

The BCCI President, through the organization he leads, will continue to support the business activities of the two countries in the future and invite Indonesia’s participation to enliven international standard expo activities in Bulgaria. []