IT IS hoped that the continued collaboration between the Ministry of Tourism and Creative Economy and the Gresini Racing Moto GP Team will expand the market for brands from Indonesia in the international market. The Indonesian Tourism Ministry has been a sponsor of Gresini Racing since 2022. Both parties have then renewed the cooperation contract until 2025.

According to the Minister of Tourism and Creative Economy, Sandiaga Uno at the Gresini Racing Team Kickoff Press Conference at Balairung Soesilo Soedarman, Sapta Pesona Building, Central Jakarta, Saturday (02/03), 2024 said that this was part of the promotion of well-known Indonesian brands by sponsoring Gresini Racing. Apart from introducing brands from Indonesia to the international market, this collaboration also aims to encourage an increase in the number of foreign tourist arrivals to Indonesia.

“Moreover, the ‘Wonderful Indonesia’ brand, which also sponsors the team strengthened by Marc Marquez and his younger brother, Alex Marquez, is widely known as a brand promoting Indonesian tourism and creative economy in the domestic and international markets. This is also the time for us to invite our co-branding partners to support Gresini Racing,” he said.

Sandiaga explained that this collaboration is also hoped to be a momentum to develop Indonesia’s tourism potential, especially automotive tourism and sports tourism.

“We hope that the Gresini Racing team can achieve achievements and make the Indonesian people proud and increase the exposure of the brands that sponsor this team,” Sandiaga concluded.

The brands sponsoring this team include Federal Oil, Aspira, Antangin, MS Glow Men, Bold Riders and Riding Style. []