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THE MULTIPLIER EFFECT OF F1 POWERBOAT 2024 EVENT WILL INCREASE BY 20-25%

EXPECTED that the multiplier effect from F1 Powerboat activities on Lake Toba, North Sumatra, on March 1-3, 2024 will increase by 20 to 25%, from the previous economic impact of IDR391 billion.

According to the Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan at the F1 Powerboat 2024 Press Conference in the 4th Floor Meeting Room, the Coordinating Ministry for Maritime Affairs and Investment said that F1 Powerboat 2024 will experience fundamental changes, namely combining the beauty of Lake Toba with Batak culture.

“So, we will create many side events to promote Batak culture combined with the beauty of Lake Toba. We hope that this year there will be an increase of 20-25% and the economic impact will be greater because creative economy and cultural products are increasingly emphasized,” he said.

Meanwhile, the Minister of Tourism and Creative Economy, Sandiaga Uno, appreciated various parties for the success of holding international water sports championships on Lake Toba, including F1 Powerboat 2023, which also places Lake Toba in Indonesia as the best host in the world because it has beautiful views.

“Creative economy players in Lake Toba have been given training to support the success of F1 Powerboat 2024. So, we are encouraging culinary products, craft products and fashion from Lake Toba to further develop because we have also conducted training in various creative economy centers around Lake Toba,” said Sandiaga.

He also encouraged digital media to work more massively in reporting on the F1 Powerboat event. So, if there are 100 thousand-200 thousand people watching live there, there are millions of people watching on digital media and this has apparently encouraged visits by foreign tourists to Indonesia,” he remarked.

Furthermore, on this occasion Sandiaga explained the presence of a tourism fund or the formation of a special tourism fund. The funds disbursed by the tourism fund for the tourism and creative sector can reach IDR2 trillion every year, which is expected to be a new catalyst for presenting other cultural and eco tourism events, so that Indonesia will become increasingly known in the world.

This fund is expected to support the tourism sector and creative economy. Later, the Ministry of Tourism and Creative Economy will curate each event so that the activities presented can have an impact on community welfare and create job opportunities.

“I have just reported the Indonesia Tourism Fund to the President, it is still in the finalization process, and we hope to get an acceleration of the allocation, so initially it will be IDR2 trillion to support events like this,” concluded Sandiaga. [traveltext.id]