BUTTONSCARVES is determined to become a leading global fashion brand, and is collaborating with well-known models and showcasing products at international fashion events to achieve this.

“We are determined to become a leading global brand that can embrace and inspire all women in different parts of the world,” Buttonscarves CEO Linda Anggrea said in a company press statement in Jakarta on Monday (05/13), 2024.

As part of the #ButtonscarvesGoesGlobal campaign, the fashion brand collaborated with model Halima Aden at the 2024 Istanbul Modest Fashion Week (IMFW), which took place from April 25-27, 2024 at the Fişekhane Gallery in Istanbul, Turkey.

As the exclusive official partner of IMFW 2024, Buttonscarves also hosted a Welcome Night at Ciragan Palace Kempinski, which was attended by representatives of international fashion brands and influencers.

“Of course, this activity would not be complete without the presence of the giant installation that has become the hallmark of the #ButtonscarvesGoesGlobal activation. This time, we chose a location near the Bosphorus Strait, which is the central destination in Istanbul,” Linda said.

The Giant Britney Bag installation, which Linda said is 4.5 meters high, 1.9 meters wide and 1.5 meters long, will be displayed in a strategic location overlooking the Bosphorus Strait and showcasing the beauty of the city of Istanbul.

As part of the #ButtonscarvesGoesGlobal campaign series, the Giant Bag installation was also displayed in New York City, London, Paris and Kuala Lumpur. In addition, Buttonscarves recently presented the Modest Fashion Exhibition at Orchard Singapore. [antaranews/photo special]