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IN AN effort to encourage Indonesia’s tourism sector, especially in Bali, to become more quality and sustainable, the Ministry of Tourism and Creative Economy is bringing together stakeholders to take immediate steps to address the issues.
“Welcoming the World Water Forum and to ensure that Bali tourism is increasingly quality and sustainable, we are preparing a focus group discussion (FGD) to provide solutions to current problems as well as future steps, taking advantage of Bali’s position as a leading destination, including preserving culture. and we will not abandon this Balinese taksu,” said the Minister of Tourism and Creative Economy, Sandiaga Uno at the “Bali Tourism Stakeholders FGD” at the Bali Tourism Polytechnic, recently.
One of the issues discussed was the allegation that a number of foreign nationals had performed erotic rituals. This incident went viral on social media and has the potential to damage Bali’s tourism image.
Minister Sandiaga also emphasized that the police had conducted an investigation and hoped that all parties, including the community, would respond when there is something that has the potential to damage the tourism image of Bali and Indonesia as a whole.
“We agree that our tourism ecosystem needs to be strengthened. In the future, together with the industry, we will strengthen monitoring, including village leaders as well as tourist villages and local communities, so that we can monitor each other. This is what we are hoping for,” Sandiaga stated.
Other issues discussed in the FGD were immigration violations and crime. It was revealed that several cases had also been handled by the relevant authorities, namely two Ukrainian citizens and one Russian citizen who were arrested for running a clandestine hydroponic marijuana and mephedrone laboratory in a villa in the Canggu area, Badung, Bali. The three foreigners are known to be living on limited investor permits (kitas).
“This is what we hope can be dealt with firmly, because of this quality tourism we must not hesitate. There are several steps that we can take at macro and micro levels that we can try to send a clear message to the world that we will not tolerate criminal activities exist in this world’s leading tourist destination,” he said.
He also hopes that Bali and Indonesia in general will become a reference for quality and sustainable world tourism.
“For your information, the Ministry of Tourism and Creative Economy, through the Communications Bureau, has previously prepared a Crisis Communication Guide, which aims to prevent, respond to and recover from tourism crises in the tourism and creative sector through communication,” he added
Crisis communication management, he continued that as an integrated, comprehensive and sustainable effort can help prevent or reduce the negative impact when a tourism crisis occurs. And make decisions in responding to the crisis that will occur. Effective communication management is necessary to maintain the reputation or image of the tourism industry.
“As of today, the growth rate of tourism (in Bali) is increasing, but we have to make sure that these aspects of quality and sustainability are not left behind,” concluded Sandiaga. [traveltext.id]
