THE MINISTRY of Tourism and Creative Economy believes that Indonesia’s rising ranking in the 2024 Travel and Tourism Development Index (TTDI) will have an impact on increasing investment in the country, especially in the tourism and creative economy sectors.

According to Minister of Tourism and Creative Economy Sandiaga Uno, in his speech at the “Appreciation of the 2024 TTDI Ranking Improvement” event held at the Soesilo Soedarman Hall, Sapta Pesona Building, Jakarta, on Wednesday (06/19), 2024, Indonesia’s current position in the eyes of the world will determine investors’ interest in investing in Indonesia.

“Indonesia has managed to overtake New Zealand. This is far beyond expectations. So we see that investment will definitely increase, God willing. And the number of tourism workers will also increase and the economic impact will be even greater,” Sandiaga said.

In a report released by the World Economic Forum (WEF) on May 21, 2024, Indonesia was included among the 10 countries with the best TTDI performance since 2019 with a 4.5 percent increase in score. As a result, Indonesia successfully ranked 22nd out of 119 countries. Meanwhile, Indonesia is ranked 6th in the Asia-Pacific region and 2nd in the ASEAN region. Of course, this achievement is due to the cooperation of all stakeholders in the tourism sector.

“Because TTDI is an index obtained through a qualitative and quantitative process involving world-renowned institutions and calculated by the World Economic Forum. So, it is very difficult for us to increase the index without really massive movements,” Sandiaga stated.

Meanwhile, the Deputy Minister of Tourism and Creative Economy, Angela Tanoesoedibjo, added that from this good performance, there are assessment indicators that need to be improved. Namely health and hygiene, tourism services and infrastructure, ICT readiness, openness to T&T, and human resources and labor market and environmental sustainability.

“Regarding hygiene, during the pandemic we issued a Cleanliness, Health, Safety and Environmental Sustainability (CHSE) standardization, which is actually a leverage for Indonesian tourism. We can improve and perfect this CHSE to be able to accommodate today’s situation. So, if in the next government it can be strengthened, I think we can overcome the issue of hygiene this,” Angela remarked.

Moreover, Minister of Tourism for the period 2014-2019, Arief Yahya expressed his appreciation for the achievements that Indonesia has achieved in reaching the top 30 in TTDI 2024.

Furthermore, Arief Yahya said that in order to become a global player, it is necessary to use global standards. TTDI is like a certificate in the tourism sector that is recognized worldwide.

“Because in competition we have to know our position. Know yourself, know yourself, then you will win the war. And this 22nd place is beyond my expectations. My suggestion is to remain consistent in improving and maintaining Indonesia’s position and achievements in the eyes of the world,” concluded Arief Yahya. []