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COINCIDING with the 250th anniversary of the birth of renowned classical music composer Ludwig van Beethoven, the German National Tourism Agency (GNTB) launched a global campaign “Discover Beethoven” to attract more tourists to travel to their country.
“Last year, Europeans who enjoyed cultural experience made 21.8 million trips to Germany, signaling that Germany is the number one cultural destination for visitors from the European continent,” Petra Hedorfer, CEO of GNTB, said in an official broadcast.
As part of the campaign, digital elements will be utilized to enhance Germany’s position as a “country music”.
“In addition to the main points of interest in the Bonn region, our campaign will also feature a variety of activities throughout Germany that are designed to drive the demand for cultural tourism in general and also for Germany’s core theme -” Country Music “in particular,” he said.
GNTB uses the latest digital communication formats to position Beethoven’s classic heritage in a contemporary way. For example, virtual reality applications that offer unique experiences to international visitors who attend GNTB events, together with Beethoven, play parts of the Ninth Symphony on the piano.
There is also an augmented reality based application that allows people to take photos “directly” with Beethoven.
To promote this celebration, GNTB has signed a cooperation agreement with Beethoven Jubiläums Gesellschaft mbH, a subsidiary of the Beethoven-Haus Foundation – an organization that has the authority to establish, promote and coordinate the celebrations of Beethoven’s birth.
Beethoven was born in Bonn on December 17, 1770. One of his famous works is the fifth and ninth symphony and the song “Fur Elise”. This talented pianist lost his hearing in 1801 and became deaf in 1817.
Health conditions do not break his enthusiasm in music. Beethoven can no longer play in concerts, but he still creates music. He died at the age of 56 in Vienna, where he spent the rest of his life. [antaranews/photo special]
