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THE Ministry of Tourism and Creative Economy temporarily used the ‘Thoughtful Indonesia’ logo during the COVID-19 pandemic.
According to the Minister of Tourism and Creative Economy, Wishnutama Kusubandio in his statement on Thursday (4/23) explained, but the logo was not to replace the ‘Wonderful Indonesia’ branding which had been used as an instrument of Indonesian tourism campaigns to tourists.
“Thoughtful Indonesia” is a contextual logo that resembles the ‘Wonderful Indonesia’ logo in order to deal with the message to be conveyed in the COVID-19 emergency response situation to the public both at home and abroad,” he said.
Wishnutama added, many questions came, has the Wonderful Indonesia Branding been replaced? Once again, it is not changing the ‘Wonderful Indonesia’ logo that represents our main institutional and branding brand promises.
“However, ‘Thoughtful Indonesia’ is a contextual logo that resembles the ‘Wonderful Indonesia’ logo so that it is related to the message we want to carry in this crisis situation, and becomes our main foundation for presenting thoughtful programs to help actors and workers in the tourism and economic sectors. be creative in facing the impact of COVID-19” he noted.
Wishnutama affirmed that we used the ‘Thoughtful Indonesia’ logo to show the highest empathy from the tourism sector for current conditions amid the COVID-19 pandemic. Not only that, the logo also received appreciation from the public in Europe since the adoption of COVID-19 as a pandemic by WHO.
“This is also part of the soft promotion to the outside, and we have reports that the public in Europe appreciates that. It’s part of us to communicate that we empathize with the current situation and we are still wonderful in many ways,” he added.
Not only Indonesian tourism, according to Wishnutama, many other big brands are changing contextual logos during the pandemic.
“So the contextual logo is temporarily used and this strategy is also widely known internationally,” Wishnutama concluded. [traveltext.id]
