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IN order to celebrate the unique cultural and culinary experience, Asia’s leading culinary and online TV channels, the Asian Food Network (AFN) has launched two new websites in Indonesian and Malay.
AFN provides cooking content for 230 million culinary lovers across Indonesia and Malaysia, by providing content in their native languages namely Indonesian and Malay. A place to find recipes, tips and trends about Asian specialties in one channel that is fast becoming a community site and service for Asian specialties.
Since asianfoodnetwork.com was released in November last year, new food lovers groups have continued to grow with 30% of users coming from Indonesia and Malaysia. Over time, requests began to appear that provided an opportunity to develop variation.
Adopt a digital approach with a wider range. By offering content in native languages, AFN becomes more accessible to fans to get inspired and make their favorite Asian home-cooked dishes. Two websites in Indonesian and Malay make AFN to be more enthusiastic with what they do involved with the typical Asian food community which numbered 4 million and will continue to grow.
Encouraged by the simultaneous use and demand of various regions, this local content offering makes AFN a destination for tips, inspiration and stories about dishes. In the digital landscape, where consumers want a product that provides a different experience from the culture and circumstances around them, more local content provides a more personal experience for users.
Encouraging the Asian cuisine community on a world scale Through unique content, various TV programs and online engagement, AFN is focused on deepening communication with the community of Asian food lovers.
Many culinary lovers who like classic Indonesian and Malaysian recipes such as Chicken Penyet, Banana Banana and Noodle Dumplings typical of Malaysia that are on the site, show that the growing importance of local content. Having a website in Indonesian and Malay will make it easier for anyone to join the community, especially with the local culture and famous faces from Southeast Asia who will work with us.
Fans can easily create an account, save favorite content and interact with other culinary lovers through the comments column. Committed to developing a community of lovers of Asian specialties. The AFN step of presenting two websites in local languages is inclusive. AFN bridges language and cultural differences across regions, expressing a love of Asian specialties on a world scale. [traveltext.id]
