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THE INDONESIA’S Tourism and Creative Economy Ministry invites creative economy entrepreneurs to dare to innovate by creating creative content on digital platforms to market their products.
According to the Minister of Tourism and Creative Economy, Sandiaga Uno, said that being a creative economy player is not only marketing their products online, but they must improve their skills to create creative content on the digital platforms they use.
Sandiaga said that the Tourism Ministry has compiled a number of strategies, ranging from capital assistance to skills training, especially the digitization of Micro Small and Medium Enterprises (MSMEs)
which includes online sales to creative content creation. This is because creative content is believed to be a strategic promotion tool to increase and market various creative economy products.
“Creative content is very important to attract people to buy MSME products, therefore we have a training program for creating creative content,” said Sandiaga.
Furthermore, Sandiaga said the COVID-19 pandemic had a big role in the development of the national creative economy, specifically e-commerce. However, the pandemic condition also triggered the nation’s economic crisis. Based on Focus Economy Outlook 2020 data, the creative economy actually contributed IDR1,100 trillion to Indonesia’s Gross Domestic Product (GDP) throughout 2020.
Minister Sandiaga said the data was proof that the creative economy sector was able to survive in the midst of the COVID-19 pandemic. Therefore, he invites creative economy business actors to continue to innovate by utilizing digital platforms in the midst of the COVID-19 pandemic.
“The creative economy contributes more than IDR1100 trillion to our GDP. The creative economy sector for Indonesia is already number three in the world after the United States with Hollywood, South Korea with K-POP. So, it is very important to continue to boost our creative economy products,” he concluded. [traveltext.id]
