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PRODUCT packaging, which we may have been the number one priority in an effort to boost sales, turns out to play an extraordinary key role!
It has been widely discussed, that stand-out packaging can attract more attention because it can differentiate your product from competitors.
But how? Are there any leaked practical tips for creating a stand out packaging design?
1. Use interesting pictures
Whether or not a design is good is a subjective thing, but you still need to have a high sense of using attractive images in the packaging design.
If your product is food, the biggest challenge is to get people interested and even hungry and want to try your product just looking at it from the packaging. In this case you can also use food photography techniques. Make sure the images you put in your design are of high resolution so they don’t break when printed.
The use of color in the image will also determine. A little leak about the color for food products, you can use red and yellow colors that arouse the appetite of people who see it.
If you use other elements such as animation, vector, cartoon, or whatever, make sure that the image is of a high resolution so that the results don’t disappoint.
2. Design doesn’t need to be excited, it’s simple
Have you ever seen a packaging design that is too crowded to place design ornaments and images in haphazard locations? The design should not be imitated, yes.
Design is the right combination of images, colors, text that are combined to form an appropriate layout. But often business actors who may not really understand packaging design actually crash all of these elements which actually destroys the aesthetics of packaging design visualization.
Also make sure the text is easy to read. Don’t let the existing packaging design make your product difficult to remember because of the odd design and hard-to-read text.
3. Add legality information
Even though your product is still operating and producing on a home scale, you still need to take care of licensing which can guarantee the safety of circulation. Home-scale production for Micro Small and Medium Enterprises (MSMEs) can use a P-IRT permit whose management is not so complicated.
If your business is progressing, you can immediately register to get a Indonesian Food and Drug Supervisory Agency (BPOM) permit which further guarantees the safety of product circulation. Distribution permits or other legalities in this case will be very helpful and make consumers more confident in the product safety guarantee because it has been officially registered.
The legal permission you get will also make you more flexible in marketing the product. You can put this legality information on the back or bottom of the package. The legality information that you get can be one way to make attractive packaging and convince consumers. [foodizz.id/photo special]
