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ACCOR, a world leading hospitality group featuring one of the industry’s most diverse and fully integrated hospitality ecosystems, is delighted to introduce Emblems Collection, a unique global portfolio of boutique hotels and luxurious resorts.
According to Sébastien Bazin, Chairman & CEO, Accor said Emblems Collection is launching with a magnificent flagship hotel – Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province, slated to open in December 2022. The luxury brand is expected to grow to 60 properties around the world by 2030.
“Emblems Collection is Accor’s newest hotel brand – the captivating luxury brand is expected to grow to 60 properties around the world by 2030. Emblems Collection is Accor’s newest hotel brand – the captivating luxury brand is expected to grow to 60 properties around the world by 2030,” he said.
Sébastien Bazin explained that Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish.
“The hotels we will feature in Emblems Collection are those sought out by travelers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner,” he remarked.
With the creation of Emblems Collection, Accor is broadening its footprint in the collection brands space and will look to replicate the success it has achieved with another of the Group’s brands – MGallery Hotel Collection, a storied portfolio that now counts more than 100 boutique hotels worldwide.
With a similar free-spirited approach, yet focused on the luxury segment, Emblems Collection will feature unique hotels that are ’emblematic’ of their designers, demographics or destinations. Appealing to the stylish and the smart set, signature elements of the brand’s hotels will include luxurious surroundings, Instagram-worthy pools, and vibrant public spaces.
Meanwhile Agnes Roquefort, Chief Development Officer, Accor said hotels and resorts joining the Emblems Collection will fall into three categories: Emblems Collection Heritage, Emblems Collection Retreat and Emblems Collection Signature.
“For owners and developers who have created unique luxury hotels, or are looking to develop a new upmarket offering, we offer a collection brand that can boost their property’s status and profile with limited investment in marketing and branding, along with an easy transition process,” said Agnes Roquefort noted.
Agnes Roquefort added that with Emblems Collection, a hotelier can optimize their costs and operations right away by leveraging Accor’s powerful global distribution and supply networks, while expanding their audience reach from the moment they join. We look forward to working collaboratively with more hoteliers and development partners to bring more hotels around the world to this outstanding collection. [PRNewswire/photo special]
