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BLIBLI and tiket.com officially launched the first synergy in Indonesia that integrates the best features from each platform, namely e-commerce and online travel agents (OTAs).
This synergy is a manifestation of the commitment and shared vision of the two companies to increasingly pamper loyal users with various benefits and penetration of a wider user base in an integrated ecosystem.
“We can present the first synergy between e-commerce and OTA so that users can get the maximum benefit from both platforms,” said Chief Marketing Officer, Blibli, Edward Kilian Suwignyo, in a press conference on Monday (2/14).
Meanwhile, Co-Founder and Chief Marketing Officer, tiket.com, Gaery Undarsa, stated that this synergy was a historic moment for the digital industry in Indonesia.
“If you are already a member of tiket.com or Blibli, consumers can match their accounts into one fund, there are many rewards and benefits, this can be an efficient solution,” said Gaery.
This synergy combines all the advantages of e-commerce and OTA into a single user account, so that users can enjoy all the benefits and advantages efficiently and effectively. In addition, users can immediately experience an integrated shopping experience with more bonus benefits and perks from both platforms.
By matching membership levels in Blibli Loyalty and Elite Rewards tickets, users can level up automatically following the highest level in their Blibli or tiket.com account.
The benefits of Blibli for Ticket users who join Blibli consist of a special account matching bonus of up to 2500 points, free shipping vouchers, exclusive shopping vouchers for members, to special gifts for birthday consumers. Meanwhile, the benefits of tiket.com for Blibli users who join tiket.com consist of discounts of up to 15% specifically for planes and hotels, various benefits and traveling facilities, dedicated customer care lines, and early access to various promotional programs. and discounts.
The synergy of these two digital economic actors in Indonesia at the same time strengthens the ecosystem and a complete range of services in a valuable, integrated and sustainable shopping, business and travel experience. Blibli and tiket.com are optimistic that through this strategic synergy, they can increase the user base of the two applications with the potential for fast transaction growth.
Throughout 2020, Blibli recorded Year-On-Year growth of 2.5X, with the highest growth in product categories sequentially: local products Micro Small and Medium Enterprises (MSMEs) at the Indonesian Gallery, gadgets and electronics, household needs, and Home and Living.
While tiket.com notes that in Q4 2021, the 5 most popular tourist destinations among the public are Medan, Denpasar, Surabaya, Jakarta (Jabodetabek) and Bandung. When compared to 2020, tiket.com has recorded a performance growth of 40% throughout 2021. [antaranews]
