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WELCOMING World Coffee Day 2024, Tokopedia and ShopTokopedia consistently support national coffee entrepreneurs to reach a wider market and become heroes of the local coffee industry.
According to Head of Communications E-commerce Tokopedia and ShopTokopedia, Aditia Grasio Nelwan said that Indonesia’s coffee potential is something to be proud of because coffee is one of Indonesia’s main commodities that can produce 760 thousand tons of coffee in 2023.
“Tokopedia and ShopTokopedia see that there is potential that needs to be encouraged, we also invite local coffee industry heroes to see the potential of the coffee market and coffee industry. We continue to strive to provide a stage for coffee producers and sellers to reach a wider domestic market through various initiatives,” Aditia said at a press conference for Tokopedia and ShopTokopedia to commemorate World Coffee Day 2024 in Bandung, West Java, on Monday.
Aditia explained that Indonesia’s coffee production competes with Vietnam and Brazil, with a variety of flavors from the top 10 coffee producing provinces such as South Sumatra, Lampung, North Sumatra, Aceh, Bengkulu, East Java, South Sulawesi, Central Java, East Nusa Tenggara and West Sumatra.
The initiative of Tokopedia and ShopTokopedia is to provide the Beli Lokal platform, Tokopedia NYAM! and Tokopedia Coffee Fest, which invites various coffee business players to support national coffee products.
In addition, Tokopedia and ShopTokopedia also continue to intensify the “Post-Harvest Training and Coffee Bean Quality Improvement” program for local coffee farmers so that they can be more competitive by improving the quality of coffee beans. To date, Tokopedia and ShopTokopedia have trained more than 1,000 coffee farmers from Lahat, South Sumatra, and will continue to expand to other cities.
“We make several colleagues from roasters and cafes, also offer a special Tokopedia blend for Tokopedia buyers. We also promote live shopping to introduce coffee trends to the public,” said Aditia.
This feature is also used by one of Bandung’s coffees Micro, Small and Medium Enterprises (UMKMs), Fugol Coffee Roasters, to increase brand awareness. To attract new consumers, Fugol Coffee Roasters uses ShopTokopedia to increase awareness of product knowledge and knowledge about coffee beans through the short video feature on the TikTok application.
“Tokopedia contributes significantly to Fugol Coffee Roasters’ online sales. Every month, Fugol Coffee Roasters earns up to hundreds of millions of rupiah in sales. Fugol Coffee Roasters has even reached consumers spread across different regions of Indonesia such as Aceh, Pemalang, Makassar, Bali, Labuan Bajo and Papua,” said Jhon Richard Christhoper, owner of Fugol Coffee Roasters.
Aditia said that on ShopTokopedia, the number of players in the coffee business who joined increased by almost 1.5 times in the third quarter of 2024, with the number of transactions in the coffee subcategory increasing by more than 1.5 times in the same period.
Meanwhile, the Buy Local campaign also encourages coffee, chips, chocolate and chocolate snacks, cakes and instant hot pot products to be the most sought after by the public in the food and beverage category on ShopTokopedia.
Through various initiatives, Tokopedia and ShopTokopedia will continue to collaborate with strategic partners to always support Micro, Small and Medium Enterprises (MSMEs) and local business players from various industries, including the local coffee industry, so that they can contribute to the national digital economy and create opportunities and improve the welfare of the Indonesian people, including coffee farmers,” Aditia concluded. [antaranews]
