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PT LOVINA Beach Brewery Tbk has entered into a strategic partnership with COCO BALI PTE LTD to launch a new ready-to-drink (RTD) product category, COCO BALI, and two premium spirits, CLARISSA and LIBARRON. All three products carry the DNA of being born in Bali, developed in Singapore, and designed for global consumers.
According to Bona Budhisurya, President Director of PT Lovina Beach Brewery Tbk, said the company’s products are distinguished by their strong Bali DNA. These products were developed in Singapore and designed to tap into global market potential. The first product, COCO BALI, is poised to become a popular choice in the ready-to-drink (RTD) market. The launch of this product is in response to the positive trend in the RTD beverage market worldwide.
“The collaboration between the two companies is aimed at capturing opportunities in the Asia Pacific market, particularly in Indonesia. They are initially introducing three brands to the Indonesian market: COCO BALI RTD is followed by two premium spirits brands, CLARISSA and LIBARRON. Each of these products offers distinct value and unique selling points, with a focus on different market segments,” stated Bona.
He explained that the Indonesian food and beverage industry is a major sector in the economy and is expected to continue growing. Urbanization and increasingly rapid lifestyles are driving demand for convenient products like ready-to-drink (RTD) beverages. There is also an increasing awareness of health issues, which is prompting consumers to opt for low-sugar beverages, natural or organic options, or functional or health-oriented drinks.
“Amidst these opportunities that they will also face challenges in building taste perceptions in the market. Most RTD consumers in Indonesia are accustomed to a sweet taste profile, so consistent communication efforts are needed to introduce a cleaner, more balanced, and more refreshing taste experience as an added value,” he said.
Bona added that the introduction of this new line will create a unique selling point for PT Lovina Beach Brewery Tbk. We integrate our industry expertise with an innovative approach, emphasizing refreshing flavors, tropical character, and lighter ingredients that align with modern consumer needs.
Meanwhile, Dennis Chua, Director of COCO BALI PTE LTD, stated that for investors, COCO BALI represents more than just a beverage sale. This brand is strategically designed to be a lifestyle brand, built on intellectual property, with strong emotional recall, cultural authenticity, and global licensing potential. Our primary objective is to develop a brand that grows sustainably over time, rather than one that relies on discount-based sales volume.
“The collaboration between PT Lovina Beach Brewery Tbk and COCO BALI PTE LTD is not a short-term project. This strategic initiative is part of a broader strategy to promote local Balinese beverages on the global stage and support the growth of the Indonesian craft industry,” he affirmed.
Likewise, Jacob Suryanata, Head of Global Marketing at COCO BALI PTE LTD, stated that this collaboration encourages the creation of new variants, such as seasonal craft beverages, tropical flavor collaborations, or limited releases, relevant to the Asian urban market more quickly and precisely.
Jacob added that he is optimistic about PT Lovina Beach Brewery Tbk’s solid foundation, strong branding, active national distribution network, and consistent production capabilities.
“With COCO BALI RTD, we are adding a crucial accelerator: broader regional access and market development capabilities. Moving forward, our focus is straightforward yet resolute: to achieve rapid growth while prioritizing quality, regulations, and Bali’s reputation as the origin of our products,” he concluded. [traveltext.id]
