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THE HISTORIC Senen district now boasts a new attraction for urban travelers and business professionals alike. Parade Hotel Senen Jakarta officially unveiled its complete transformation during its Grand Opening celebration on October 9, 2026.
According to Dede Andry, General Manager of Parade Hotel, said that with a fresh spirit encapsulated by the theme “More Than a Stay. A Jakarta Experience,” the hotel is poised to redefine the accommodation experience in the capital city.
“We spared no effort, pouring an investment of over IDR20 billion into transforming the old infrastructure into highly functional, modern, and trendy guest spaces,” he said.
A key highlight of Parade Hotel Senen is the spaciousness and comfort of its rooms. While many other three-star hotels offer somewhat limited room sizes, Parade Hotel stands out by offering something different.
Parade Hotel boasts competitively sized rooms, with each unit designed to cover approximately 27 square meters. This size is highly competitive for the three-star category, rivaling the standards typically found in four-star hotels. Guests can choose from room types tailored to their needs, ranging from Deluxe Twin to Deluxe Double/King.
These features make the hotel an ideal sanctuary for business travelers to work productively while unwinding amidst the hustle and bustle of Jakarta. Its location is an unrivaled asset; Parade Hotel Senen is strategically situated among key Jakarta landmarks. This excellent accessibility places guests close to major hubs of activity, including business and government districts.
The hotel is also in close proximity to shopping and entertainment centers such as Plaza Atrium, Pasar Senen, and the Pasar Baru area. From the hotel, guests can easily reach historical and cultural attractions, including the National Monument (Monas), the National Museum, the National Gallery, and Taman Ismail Marzuki (TIM).
Modern accommodations are now expected to be more than just places to rest; they must serve as hubs for collaboration. This is the spirit that the hotel management aims to bring to life.
“Through Parade Hotel, we want to offer a venue that is not only comfortable for staying but also serves as a space for meeting, working, networking, and creating memorable experiences. We hope that Parade Hotel will provide added value for guests while also contributing to the development of the Senen area,” concluded Dede Andry. [sources/special photo]
