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DEPUTY of Marketing for the Ministry of Tourism & Creative Economy, Nia Niscaya in her statement on Tuesday (9/6) said the Tourism Ministry together with representatives of Indonesian tourism promotion or Visit Indonesia Tourism Officer (VITO) in New Delhi and Mumbai conducted tourism product updates for the Indian market as one of the promotion strategies (soft selling) in the middle of a pandemic.
In a webinar themed “The Future of Indonesian Tourism Marketing in India” discusses Indonesia’s strategy and readiness to enter the new normal period and product updates for the Indian market. As many as 140 tourism industries from India and Indonesia have participated in this webinar activity.
“This webinar is conducted to maintain Indonesia’s brand awareness, especially in the Indian market, so that later foreign tourists from India do not need to hesitate to come to Indonesia because the Indonesian government has prepared policies in tourist destinations as a response to the new normal, namely the clean, healthy Indonesian movement, and safe or Cleanliness, Health and Safety (CHS),” Nia Niscaya said.
Nia explained that the COVID-19 pandemic has changed many things in life, including the tourism sector. Enforcement of physical distancing and large-scale social restrictions helped change the pattern of tourism marketing in a short time. Therefore, an appropriate marketing strategy is needed in order to maintain the existence of Indonesian tourism in each market.
She added, it means, tourism marketing practitioners must take bold steps by looking for new strategies and opportunities in dealing with this unfavorable situation. The hope, Indonesia remains a favorite for tourists to visit, especially tourists from India.
Nia also estimates that Bali, which is the belle of Indian tourists, will become one of the main destinations that is relatively fast recovering and visited by many tourists once the pandemic is declared over.
“Previously, Minister of Tourism & Creative Economy, Wishnutama Kusubandio established Bali as a pilot project for the implementation of the CHS program at airports, destinations and other tourism business managers, such as hotels and restaurants as a strategy to accelerate the recovery of the tourism sector and the creative economy after the COVID-19 epidemic,” Nia concluded. [traveltext.id]
