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THE Ministry of Tourism and Creative Economy of the Republic of Indonesia has revised the target of foreign and domestic tourists as stipulated in the 2016-2021 Medium Term Development Plan (MTDP).
According to the Deputy for Marketing of the Ministry of Tourism and Creative Economy, Nia Niscaya, said that the MTDP prepared every five years underwent a revision during the COVID-19 pandemic, because things that had been planned before were deemed unable to meet the target.
“We have also made target adjustments, especially foreign tourists, because foreign tourists have closed borders, so it is impossible for us to adjust to the MTDP target,” said Nia in an online discussion on Thursday (22/4).
Nia said that this year’s MTDP for foreign tourists will be 4 million movements from the initial 19 million movements. The foreign exchange value is US$4.8 billion and for the export of the creative economy it is US$17.45 billion.
“For domestic tourists, the 320 million movements are adjusted to 180 as well. Because it is not only foreign tourists who face challenges with the closing of borders, domestic tourists also experience challenges,” Nia affirmed.
She added, based on statistics, during the harvest period of domestic tourists when they returned to their hometowns, it turned out that now they were not allowed to return to their hometowns, right? Then school holidays and when there is a long weekend or leave together. This is also the same, this is the challenge we face for the target of domestic tourists even though it is still adjusting.
To restore the tourism industry and creative economy, the Ministry of Tourism has implemented several strategies, one of which is to campaign for health protocols in tourist destinations with CHSE standards (Cleanliness, Health, Safety, and Environment Sustainability).
“Our reborns are domestic tourists, so a strategy for achieving targets, the strategy is to campaign for health protocols or destinations that have implemented the protocol properly and received certification,” Nia noted.
Then also, she continued with the movement of the hashtag #DiIndonesiaAja. So because this is a business of perception where we have to get confidence and trust, how do you do it? Namely by campaigning for Indonesia Care. [traveltext.id]
