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IN AN effort to increase the brand awareness of Wonderful Indonesia and promote tourism and Indonesia’s creative economy, the Ministry of Tourism and Creative Economy is collaborating with Bank Rakyat Indonesia (BRI) to launch a co-branding debit card for Wisata Nusantara (archipelago tourism).
According to the Deputy for Marketing of Tourism Ministry, Nia Niscaya, said the launch of this Wisata Nusantara co-branding debit card is our joint effort in implementing the Tourism Ministry pillars, namely innovation, adaptation, and collaboration. Because Tourism Ministry cannot run alone, there needs to be harmony with partners who are stakeholders in the tourism and creative economy sector.
“This synergy is a follow-up to the signing of a memorandum of understanding (MoU) and the signing of the collaboration on December 7, 2020 by the Deputy for Marketing with BRI management. Furthermore, this Wisata Nusantara co-branding debit card is designed with several signatures from tourist destinations in Indonesia such as Bali, Bunaken, Labuan Bajo, and Ranokumbolo,” said Nia.
She explained, this Wisata Nusantara debit card is targeting students as the main target. With this, it is hoped that students will be motivated to start saving and traveling from the money they have set aside when the movement of people is no longer restricted due to the pandemic.
“As is well known, tourism is the leading sector in the national economy. In addition, since 2015-2019 the tourism sector has always been in the top 5 of the foreign exchange ranking. Data from the National Tourism Satellite Account shows that domestic tourists have a big role in contributing income to tourism. Realization of foreign exchange from the tourism sector in 2019 reached IDR280 trillion,” Nia stated.
Nia added that, therefore, domestic tourists, in this case students, are expected to be able to assist the tourism recovery process which will encourage the recovery of several supporting sectors that were directly affected such as accommodation, air transportation services, food and beverage providers, tourism attraction services (arts, entertainment, recreation), and sea transportation services), as well as indirectly, such as trade, rental and supporting services, and residential buildings.
Nia Niscaya also reminded that during this pandemic there are adaptations that must be made, namely the application of strict and disciplined health protocols in public places and facilities, such as wearing masks, washing hands or using hand sanitizers, and maintaining distance.
Meanwhile, the Director of Consumer of BRI, Handayani explained that in marketing activities for the co-branding debit card for national tourism, BRI will collaborate with schools. As for the purpose of tourism work, domestic tourist destinations will be prioritized to drive the tourism economy which is large enough to be affected by the COVID-19 pandemic.
“We are optimistic that by launching the co-branding of this Wisata Nusantara debit card, it can support efforts to restore the national economy, especially in the tourism and creative economy sector,” Handayani concluded. [traveltext.id]
