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FOR Micro, Small and Medium Enterprises (MSMEs) players, there are four pillars that can support business planning, namely curation. The current limited space for movement due to the ongoing pandemic has forced MSMEs to apply new ways of surviving.
So, MSME business players, now the use of digital marketing methods is one thing that can be done to be able to accelerate business more broadly. The promotion method using social media is also a trick that can be applied to attract many buyers, and increase brand awareness.
Now, to accelerate business in today’s digital market, BCA held a webinar that succeeded in gathering interesting tips to increase direct sales from two people who work on two leading social media platforms, namely Demas Ryan as SMB Account Manager of TikTok Indonesia and Aldo Rambie as Head Indonesian Facebook Industry Section.
This education in the form of a webinar is also a step from BCA to support MSMEs going digital. As for the various inspirational tips that were shared for MSME players, among others; Cooperating with the community on social media. Gen Z expects collaboration between business people and the community, etc.
The existence of this collaboration can also be adjusted to the line of business owned. There are also various forms, such as posts and tags on social media to increase engagement. Production of inspiring, informative and fun content.
“We understand that in the midst of the current limited space, MSME players need space to promote their products and improve their skills to meet market needs. On this basis, BCA does not stop providing maximum assistance,” said Freddy Iman as EVP Commercial & SME BCA through a press release, quoted on Saturday (6/19).
BCA’s support for the progress of the MSME business is not only through the BCA MSME Fest activity. Previously, BCA had voiced the #BanggaLokal campaign, which is a program aimed at helping MSMEs develop their businesses. Not only promotions, BCA also carries out educational activities and opportunities to get working capital financing for MSMEs that pass the selection through #BanggaLokal. [bisnis.com/photo special]
