ER
ADVERTISING on Facebook (FB) & Instagram (IG) Ads is indeed the most familiar choice today. Whatever your culinary product is, selling it through FB & IG ads is like a mandatory choice for you. But, whether we realize it or not, there are 3 most common mistakes made by anyone who advertises on FB & IG Ads. With this error, of course, the ads that are installed often do not get satisfactory results.
Well, if you advertise often you don’t get satisfactory results, it seems you need to check again, are you still making these mistakes:
1. Directly press the Boost Post button
Hey, who’s still like this? Yes, obviously can’t get satisfactory results! Facebook & Instagram have very advanced advertising features, and the Boost Post button is only to educate us as users that there can be ads.
The problem is, advertising via the Boost Post button makes a lot of advanced features that we should get lost just like that. Don’t let the millions of advertising budget ready, advertise via the Boost Post button. It’s just for beginners, won’t work, trust me.
2. The latest tools, but the old way
Well this is also a problem. Placing ads on Facebook and Instagram is like sticking brochures on electricity poles or house walls. What do you mean? Yes, the goal is just to get as many people as possible to see, obviously it’s really ancient!
Whereas you can take advantage of the re-targeting feature and this is what makes Facebook & Instagram so powerful. People who have seen your ad, will continue to be “haunted” by your ad day and night until he finally decides to buy. There’s a way!
3. Does not determine the customer persona
There is no story that advertising can be successful without defining a customer persona. Alright, just believe it! Yes how can it work? You are expensive to place digital ads, but not specifically targeting who and why.
Finally, your ads become random aliases targeting anyone. People don’t need your product advertised. Obviously will not buy the goods you offer. This is the science to determine who the real people you are targeting on Instagram and Facebook are who really need and will buy your product. [foodizz.id/blog/photo special]
