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CONSCIOUSLY or not, questions like this are often asked by culinary friends; Can you advertise through Facebook or Instagram itself? Small advertising budget, affordable or not? Is it effective to advertise through Facebook and Instagram? Can it be measured? I know you’ve been using the buzzer all this time when advertising?
It’s as if the world of advertising is so narrow that what is understood is only very traditional things such as distributing flyers, billboards, banners or online, but it’s all about influencers and buzzers.
Even though there are still many alternatives to being able to advertise, for example: Ads on TikTok, ads on Facebook and Instagram, WA blast ads, but these must officially use the WA API/ChatBot, ads on Google Ads (Google Adwords, Google Display Network), advertisements on Youtube Channels.
Well of course not all of the above ad platforms are suitable for our business, depending on the business model and target market of course. So, this time, we will try to discuss one platform that is quite powerful, especially for culinary friends who rely on outlets, online delivery and orders via WA, namely advertising on Facebook and Instagram.
For all the questions that arose at the beginning, OK, how about this: (1). You can place an ad for IDR30 thousand a day, (2.) You can do it yourself if you want to learn, (3). You can also place the ad in the setting 2-3 KM from the outlet/kitchen, (4). How many clicks, how many pays, can be measured, (5). Directed to online delivery Gofood and Grab can also, (6). Interestingly, not many have used it, only those who understand it (7). Content can be customized and continuously tested to find winning content, (8). Don’t have time to install it yourself, prepare 1 staff to learn how to install ads, (9). Our database can be obtained and can be managed, (10). Want to change materials can also quickly.
That’s cool, right, there are quite a lot of benefits that culinary friends can get if you understand and understand how Facebook and Instagram ads work because these two platforms are also very large user base in various cities in Indonesia.
For friends whose outlets are dozens or hundreds of outlets, of course this is a solution because we can set the budget and location to be able to provide promotional support to various branches and outlets, especially those that apply the partnership model.
But, yup, also you have to pay attention to at least these 7 things if you want to advertise to be effective and give an impact, what is it?
1. Team/PIC
It’s better to have a special PIC that learns in detail about this because the name of the platform needs to be explored, updated and continuously studied, but believe me, this is an investment for all of you.
2. Technical Knowledge
If there is already a PIC in question, you need to learn technical knowledge because this is not just about creativity but also about using tools.
3. Powerful Content
Now this is important where the PIC and owner must also learn about creating strong content, content that sells, content that makes those who see ads click and take action. Learn about design, copy writing design, and make an offer
4. Budget
We also have to prepare a consistent budget so we can measure the results, for example 30-50 thousand per day.
5. Admin Handling
Make sure the target market if you click and enter WA, our business, for example, is handled quickly, so there must be a SOP that holds the cellphone, it’s different if the ad is directed to Gofood or Grab, now this depends on whether the final transaction occurs or not, the key is in the content and offers if this.
6. Measure & Evaluate
Facebook and Instagram advertising activity must also be measured and evaluated so that we can get winning campaigns in the future.
7. Improve & Repeat
Finally, of course, continue to make improvements, continue to learn the best approaches both in terms of technical and content, don’t give up quickly because something that produces sometimes takes a process, don’t just try it once or twice already saying it’s not effective.
For some reason, Foodizz is very sure that culinary friends must really understand and implement this because the potential is great for all of you, especially those with many branches and the cost of building a team and the budget is not too big actually, consider this an investment to build a brand and sales as well as strengthen our database. Let’s learn and use. [foodizz.id/photo special]
