THE INDONESIAN Hotel and Restaurant Association (PHRI) Jakarta stated that the policy of the Imposition of Emergency Community Activity Restrictions (PPKM) caused a decrease in the occupancy rate or hotel room occupancy.
According to the Head of PHRI Jakarta, Sutrisno Iwantono, Tuesday (7/20) said PHRI noted that hotel occupancy rates fell to only 10% during the implementation of the Emergency Community Activity Restrictions (PPKM) for the past two weeks.
“The decline is far from 25-40%, now only 10% of occupancy is left, especially in non-star hotels and small hotels. Only a small number of hotels still get high occupancy. That’s because these hotels are lodging places for health workers on duty. During the COVID-19 pandemic and self-isolation places for people without symptoms. Of about 950 hotels in Jakarta, only 20 hotels are participating in the program,” he said.
He explained that they (hotels) may still have guests, but most hotels in Jakarta do not participate in the program (where health workers stay and self-isolate). To overcome this, PHRI recommends several short-term and long-term measures.
“In the short term, I hope that the government will provide concessions for the hotel sector. The reason is, business people must make cost efficiency because hotel guests are declining. Meanwhile, in the long term, I asked the hotel industry to adapt to artificial intelligence, prepare family staycation packages, and prioritize health aspects as selling points,” he remarked.
Sutrisno said the hotel sector is projected to recover in 2023. I ask hoteliers to innovate with existing technology to be ready to face the post-COVID-19 pandemic. [antaranews/photo special]