SANDIAGA Uno, the Tourism and Creative Economy Minister, concurrently Tourism and Creative Economy Agency’s head, is optimistic that the ‘Indonesia Spice Up The World’ event would boost the country’s culinary industry.
Sandiaga noted in a statement that his ministry fully supported the promotion event initiated by the coordinating minister for maritime affairs and investment by sending a supporting delegation to the United States in the near future.
“This program has been well-designed for a long time. There was a choice between being postponed or implemented with some adaptations. I choose adaptations to ensure that our economic recovery is not delayed. Hence, we will not be fully physically present but hybrid,” he explained.
‘Indonesia Spice Up The World’ is one of the government’s main programs involving cross-ministerial and institutional efforts aimed at expanding the marketing of Indonesian spice products or processed food and spices.
In addition, the program is focused at boosting Indonesia’s culinary industry by developing Indonesian restaurants abroad or as part of our gastrodiplomacy efforts. The minister cited data that Indonesia’s export value of processed and fresh spices had clocked growth averaging 2.95% over the last five years. In 2020, the export value was recorded at US$1.02 billion.
He added that the ‘Indonesia Spice Up The World’ promotion event is being organized until 2024, with the objective of boosting the export value of spices and herbs to US$2 billion and increasing the presence of four thousand Indonesian restaurants abroad.
Minister Sandiaga concluded that the United States is a big market for the Indonesian spice and culinary sales, constituting 20-25% of Indonesia’s spice exports. [photo special]