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THE COFFEE shop business is one of the most popular contemporary coffee brands today, want to know tips for success when starting this business. When you first open this business, the number of coffees sold in a month is not too much. However, thanks to hard work and perseverance, you can succeed and the business will thrive.
It is said that the success of this coffee shop business cannot be separated from the right strategy. Starting from brand stories to flavors that are tailored to the tastes of the Indonesian people. The company you founded can do a lot of innovation and win market share in the country.
Well, curious about the “secret recipe” for success in this coffee shop business? Let’s look at the following:
1. Focus on Product Quality
When your coffee shop was launched for the first time, maybe the products that managed to sell only about 600 cups per month or 10-20 cups per day. However, after this business struggle for 1.5 years, you will be able to reach more than 5 million glasses per month with a total of 900 outlets. This is inseparable from your company’s commitment to provide the best results for coffee lovers throughout Indonesia through a cup of coffee.
This is manifested very well through the taste and quality served by this brand. You also have to be committed to producing the best local coffee for coffee lovers throughout Indonesia. For example, if you use Sumatran coffee beans, both Robusta and Arabica. Products also come directly from farmers and everything is processed by your side.
At the coffee shop, you can also provide a variety of unique drink flavors. Starting from coffee milk ice, milk coffee with palm sugar, avocado coffee ice with avocado and chocolate ice cream, black coffee ice, coco presso ice with coconut water, to coffee chocolate ice. In addition, there are also variants other than coffee, such as Hojicha Ice Milk with Japanese roasted tea, Matcha Ice Milk, Yuzu Ice Yoghurt, and Yuzu Honey Ice.
2. Grab and Go
The concept of “Grab and Go” can be the strategic locomotive of your coffee shop business. “Grab and Go” adapts to the habits of people who order something and then immediately proceed to other activities. So, this concept is intended for people who are increasingly accustomed to a fast-paced lifestyle that tends to choose fast food and drink menus.
The various coffee variants created by you were adjusted to support the “Grab and Go” concept. This concept is also increasingly popular with online ordering services. Therefore, the availability of many tables and chairs is considered not really needed. The marketing target also leads to office workers who tend to be fast-paced.
3. Competitive Prices
This brand is not aggressive in promoting products because it uses a franchise system. The challenge is to lose capital, but the product wins in the market. Better not to take too much profit. Just create a simple and quality product that is worth the price.
4. Branding Story of Coffee Shop
What makes your coffee shop even more special is that you have to have your own story about the brand. The name of your coffee shop outlet starts with you who have a passion for coffee. The release of this brand is a form of your commitment to coffee as your passion.
You, as the owner, must be able to explain through the hashtags you created that every single cup of coffee comes from your concoction and does not merely sell products. You should also pour his expertise and love into a cup of coffee. You have to believe that everything that starts with good intentions and passion will definitely return to the kindness of your customers.
The success of a business is inseparable from the right strategy. The coffee shop that you set up must be able to prove that running a business is not just trial and error, but involves commitment, passion, and expertise in a cup of coffee. Business concepts don’t have to be complicated because simple and interesting ideas can already bring success. [sources/photo special]
